Overview Of Products

Our Solutions Help Companies Prioritize Through Changing Markets

Grow Your Business With Our Self-Served Suite Of Products

WHAT WE DO
Our solutions cut through the noise with actionable insights based on a solid foundation of technology intelligence to optimize every phase of your Go-To-Market. These reliable insights empower sales, marketing, product and strategy teams to make smarter decisions.

HOW WE DO IT
We monitor the digital infrastructure of 9+ million companies globally to determine what technology they use, how much they spend on technology, and when their contracts are up to give you the insights necessary to Go-To-Market.

prioritize accounts & build territories

HG Platform

Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.

Technologies currently in use
Granular IT spend intelligence
Understand when customers are likely to purchase by combining technology with buyer intent intelligence
Prioritize accounts by relevant IT budgets

find the best opportunities

HG Market Intelligence

Unlock your Total Addressable Market (TAM) and IT spend by geography, industry, and company size. HG Insights’ market intelligence software delivers real-time data on 1.4M+ companies and 140+ spend categories.

An Unparalleled View Into The Cloud

HG Cloud Dynamics

HG Insights’ cloud product adoption and spend intelligence helps cloud revenue teams focus their go-to-market strategy on the prospects with the highest revenue potential. HG Cloud Consumption (Intricately) features detailed cloud product adoption, usage and spend data for over:

7 million businesses
21,000+ cloud products

INCREASE ENGAGEMENT AND CONVERSIONS

HG Universe

HG Universe allows you to deliver more accurate models, forecasts, and trend reports to sales, marketing, and strategy teams. Our universe of products plugs into your customer relationship management platform’s existing account information and social media channels to increase engagement and conversions.

gain a competitive edge

HG Contextual Intent

Combining intent signals with firmographics and technology intelligence such as installation, spend, and contract data, the Contextual Intent solution includes data that’s triangulated, enriched, and scored for precision, signal strength, and accuracy.

Each week, this solution takes into account nearly 2 billion intent records, leveraging firmographic data and technology intelligence on 120+ million verified tech installs across 14,000+ products, solutions, and services.

predicts where detected technologies are used

HG Functional Area Intelligence

HG Functional Area Intelligence^TM is a solution that predicts where detected technologies are used on both a departmental and location-specific level within an organization. This solution provides customers with detailed, data-driven intelligence to support sales and marketing teams on their quest for greater efficiency.

Identify AI Maturity, Cloud Centricity, and AI Interest

Unlock Opportunities with GenAI Navigator^TM

Discover untapped potential and gain competitive advantage through early targeting based on best-in-class market intelligence. HG Insights’ GenAI Navigator enables you to identify businesses whose technology presence indicates they’re ready to pursue Generative AI, finding answers to questions like:

How do I measure AI maturity for my customers and prospective accounts?
Which market segments are AI mature? And which markets are emerging?
Where is AI-use accelerating the fastest, at a department and location level?

Offered as a data subscription, the GenAI Navigator is a first of its kind solution for evaluating AI maturity.

A MORE PRODUCTIVE CRM

HG HubSpot Connector

HG HubSpot Connector is a native integration for bringing the intelligence you need from the HG Insights Platform to your HubSpot CRM. With one integration you can send trusted data to your CRM to use in both the HubSpot Marketing Hub and HubSpot Sales Hub, allowing sales, marketing, and go-to-market teams to confidently engage with their target companies.

target companies using specific technologies

HG LinkedIn Connector

HG LinkedIn Connector dramatically increases LinkedIn campaign engagement and conversions by targeting companies using specific technologies.

Execute competitive takeaway campaigns
Identify leads using solutions that integrate with yours
Target companies with specific strategic initiatives

Native to the Salesforce.com platform

HG Salesforce Connector

HG Salesforce Connector creates a bi-directional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

REAL-TIME ACTIONABLE INTELLIGENCE

Unlock your target market with data-driven insights

HG’s data-driven insights fuel actionable, and highly effective, execution strategies for Go-To-Market motions

Documents Researched Annually

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Global Technology Vendors

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Verified Technology Installations

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Companies Analysed Globally

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Verified Technology Products

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Intent Signals Processed Weekly

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What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.