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HG Copilots Pricing Guide

HG Insights is the data infrastructure standard for AI and GTM execution — transparent, rightsized pricing that scales revenue at every stage of growth.

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How To Power Your GTM Tech Stack

HG Insights makes buying Copilots simple, flexible, and scalable.

HG Copilots brings three modules together, powered by intelligence credits.

FAQ: Pricing

What does HG Copilots offer?

HG Copilots is the industry’s first unified AI platform connecting and contextualizing deep technographic, buyer intent, IT spend, buying center, and contact intelligence in a single AI-driven experience. Built on our Fabric, it deliver advanced copilots and agentic workflows to optimize GTM execution and efficiency – at scale.

Yes it can. HG Insights Copilots and Fabric let you integrate your own first- and third-party data with HG Insights contextual intelligence – enabling copilots to analyze a richer, combined dataset and generate even more precise insights – and act on them faster.

Built for ease of purchase, these plans combine HG Copilots features and access with modules like Data Studio, Market Analyzer, and Sales Copilot – structured around seats licensed, credits consumed and leads processed.

The Growth plan includes more credits, more seats, higher lead volumes, and access to premium intent signals – making it better suited for scaling teams.

Yes. You can choose specific modules based on your GTM requirements, so budget constraints don’t get in the way of benefiting from HG’s offerings. This also ensures minimal redundancy in your GTM tech stack. The modules are:

  • Market Analyzer: Enables you to do tasks such as ICP Design, TAM/SAM/SOM analysis, whitespace analysis and competitive analysis – foundational to drive other GTM use-cases.
  • Data Studio: Contains use-cases like account targeting, CRM enrichment, inbound marketing qualification, account scoring (ABM performance) – offering predictive modelling in a no-code environment.
  • Sales Copilot: Allows signal based account prioritization and AI-driven sales plays – giving real-time access to strategic account insights.

All the modules on offer are inter-connected as they utilise the same underlying data and insights are presented in a unified manner.

Yes. You can upgrade your plan or add modules as your usage breadth and depth grows.

Yes, you can purchase additional seats anytime in the Sales Copilot and Market Analyzer modules, depending on your GTM org. needs. These additional seats are offered in bundles of 5, 10, 25 and 50. The 50-seat bundle is only available for Growth plan users. You can also purchase individual seats at a premium.

Intelligence credits are vital to the usage of the HG Copilots. These enable you to harness information such as technology installs, firmographics, contact intel and so on via exports. Each data point consumes a certain number of credits. For example, an entity with firmographics & hierarchy cost 0.1 credits while a buyer intent data point costs 3 credits. These credits get cheaper to purchase as your plan scales.

Credits are allocated annually but distributed monthly. A portion can roll over if unused. A maximum of 20% of the monthly distributed credits, if unused, will roll-over to the next month. HG can assist you in estimating the usage based on your team’s workflows and jobs-to-be-done. You can purchase additional credits anytime at discounted bundle rate.

Intelligence credits are used to export HG’s data from HG Copilots. AI action credits are used to run actions on the Copilots and represents the compute power required to perform actions like generating a research brief or enriching a CRM row.

The standard contract term is two years. A one-year term is available at a higher price. Quarterly billing is also available at an additional premium.

Currently, there is no pilot or free trial plan available.

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