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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Bottom-Up Market Sizing: Start With the Accounts, Not the Analyst Report

November 09, 2026

Bottom-Up Market Sizing: Start With the Accounts, Not the Analyst Report

Bottom-up market sizing builds a market number one account at a time, so every dollar in the total traces back to a named company. Market estimates drawn from analyst reports can be difficult to defend...

Image: Revenue Operating System: How GTM Observability Moves Beyond BI Dashboards

November 06, 2026

Revenue Operating System: How GTM Observability Moves Beyond BI Dashboards

A revenue operating system maps a go-to-market (GTM) organization as a system, then measures it, so teams can see where it breaks and why. At Context26, HG Insights VP of Client Transformation Barry Magee and...

Image: TAM SAM SOM Example: How HG Insights Goes From Market Size to Scored, Tiered Accounts

November 06, 2026

TAM SAM SOM Example: How HG Insights Goes From Market Size to Scored, Tiered Accounts

A TAM SAM SOM example shows its value when it ends in accounts a seller can act on. At Context26, HG Insights VP of Business Operations Spencer Hardey and Product Marketing Engineer Rachel Christopher walked...

Image: Account Scoring in Hours, Not Weeks: How HG Copilots Go From Market to Prioritized Accounts

November 05, 2026

Account Scoring in Hours, Not Weeks: How HG Copilots Go From Market to Prioritized Accounts

Account scoring tends to break down when each team works from its own stack and its own data, hoping the outputs line up by themselves. At Context26, HG Insights VP of Product Yuan Fang showed...

Image: AI Sales Agents Fail Without Context: How to Ground GTM Agents With HG MCP Server

November 04, 2026

AI Sales Agents Fail Without Context: How to Ground GTM Agents With HG MCP Server

AI sales agents can produce a polished account plan in seconds, and that is exactly the risk when the facts underneath are wrong. At Context26, HG Insights VP of AI Strategy Francis Brero showed how...

Image: Buyer Intent Data and Momentum: What HG Insights' CTO Shared at Context26

November 03, 2026

Buyer Intent Data and Momentum: What HG Insights' CTO Shared at Context26

Buyer intent data tells a team an account is researching a topic. It does not tell the team what that research means. At Context26, HG Insights CTO Satish Grandhi showed how one intent signal can...

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