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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: 7 Best ZoomInfo Alternatives for B2B Data Enrichment in 2026

September 01, 2026

7 Best ZoomInfo Alternatives for B2B Data Enrichment in 2026

Sales ops and RevOps teams evaluating ZoomInfo alternatives are usually not asking "which tool has more contacts." They already have contacts. What they are missing is the context that turns a contact list into a...

Image: Firmographic and Technographic Data: How They Work Together in B2B GTM

August 31, 2026

Firmographic and Technographic Data: How They Work Together in B2B GTM

Every account-scoring model in B2B revenue operations rests on some mix of firmographic and technographic data, yet the two get treated as interchangeable more often than they should. Firmographic data describes what a company is:...

Image: Best Lead Scoring Software for B2B Sales Teams in 2026

August 28, 2026

Best Lead Scoring Software for B2B Sales Teams in 2026

Lead scoring software ranks inbound leads by fit and intent so sales teams know who to call first. Most B2B organizations already own one: a rules-based point system bolted onto their CRM or marketing automation...

Image: What Is an MCP Server? A GTM Leader's Guide

August 27, 2026

What Is an MCP Server? A GTM Leader's Guide

An MCP server is the piece of infrastructure that lets an AI agent reach into a real business system, like a CRM or a spend database, and pull back accurate information on demand. GTM and...

Image: Inside HG Insights' Account Prioritization Methodology: How We Score B2B Accounts

August 26, 2026

Inside HG Insights' Account Prioritization Methodology: How We Score B2B Accounts

Account prioritization only works if the scoring behind it holds up under scrutiny. Most vendors ask revenue teams to trust a score without showing the math: which signals fed it, how they were weighted, why...

Image: Best B2B Data Enrichment Tools for CRM Accuracy: An Independent Benchmark

August 25, 2026

Best B2B Data Enrichment Tools for CRM Accuracy: An Independent Benchmark

Picking the best B2B data enrichment tools for CRM accuracy means looking past marketing pages and into match rates, because a vendor's claimed accuracy and its real-world performance on your specific account list are rarely...

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