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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: The List Isn't the Strategy: Why Account Prioritization Fails on Paper

September 09, 2026

The List Isn't the Strategy: Why Account Prioritization Fails on Paper

Account prioritization sounds simple until someone in a budget meeting asks why these specific accounts made the list and not the others. For most growth marketing managers at commercial and mid-market B2B SaaS companies, the...

Image: How to Trust Your Market Data When Three Different Systems Built the Number

September 09, 2026

How to Trust Your Market Data When Three Different Systems Built the Number

Learning how to trust your market data starts with admitting most go-to-market teams cannot fully explain where their market number came from, and that is not a research failure so much as a design failure....

Image: Why Sales Teams Miss Quota: The Selling-Time Gap Behind Top- and Bottom-Performing Orgs

September 09, 2026

Why Sales Teams Miss Quota: The Selling-Time Gap Behind Top- and Bottom-Performing Orgs

Ask a sales manager why their team missed quota last quarter and the answer almost never starts with "our reps aren't good enough." It starts somewhere else: the list was too long, the accounts weren't...

Image: Demandbase Alternatives: Which ABM Platforms Actually Explain Their Scores?

September 08, 2026

Demandbase Alternatives: Which ABM Platforms Actually Explain Their Scores?

Teams shopping for Demandbase alternatives are usually past the "what is ABM" stage. They already run Demandbase, or they've sat through the demo, and now they're asking a sharper question: when this platform tells a...

Image: 6sense vs. HG Insights: Which Buyer-Intent Platform Fits Your GTM Stack

September 07, 2026

6sense vs. HG Insights: Which Buyer-Intent Platform Fits Your GTM Stack

Comparing 6sense vs HG Insights usually starts from the wrong question. Most buyers ask which platform to pick, when the more useful question is what each one is actually built to detect. 6sense reads intent:...

Image: Share of Wallet Analysis: A Framework for Finding Expansion Revenue in Existing Accounts

September 04, 2026

Share of Wallet Analysis: A Framework for Finding Expansion Revenue in Existing Accounts

Share of wallet tells you how much of a customer's total category spend your company actually captures, and for most B2B revenue teams, that number is lower than the pipeline reports suggest. Growing it does...

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