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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Best B2B Data Enrichment Tools for CRM Accuracy: An Independent Benchmark

August 25, 2026

Best B2B Data Enrichment Tools for CRM Accuracy: An Independent Benchmark

Picking the best B2B data enrichment tools for CRM accuracy means looking past marketing pages and into match rates, because a vendor's claimed accuracy and its real-world performance on your specific account list are rarely...

Image: Data Enrichment Tools Compared: 8 Platforms Evaluated for B2B GTM Teams

August 24, 2026

Data Enrichment Tools Compared: 8 Platforms Evaluated for B2B GTM Teams

Choosing among today's data enrichment tools means weighing very different bets: contact database size, technographic depth, scoring transparency, and how flexibly a platform delivers data into an existing GTM stack. Revenue and data teams evaluating...

Image: Your ICP Is Right. The List You Built From It Is Wrong.

August 17, 2026

Your ICP Is Right. The List You Built From It Is Wrong.

Most RevOps teams have done the ICP work correctly. The segment is defined. The criteria are documented. The personas are mapped. The problem is not the ICP — it is the data layer used to...

Image: Account-Based Marketing Segmentation: How to Use Technographic Data for Precision Targeting

August 14, 2026

Account-Based Marketing Segmentation: How to Use Technographic Data for Precision Targeting

Most ABM programs segment on firmographics and stop there. Company size, industry, revenue, region tells you who an account is. Unfortunately, it doesn't tell you what they run, whether your product fits their stack, or...

Image: Why B2B Lead Prioritization Still Fails After You Build a Scoring Model

August 13, 2026

Why B2B Lead Prioritization Still Fails After You Build a Scoring Model

Building a scoring model is the easy part of B2B lead prioritization. Marketing Ops teams spend weeks getting the fields right, running the numbers, and shipping a ranked list to sales. Three months later, half...

Image: Best Real-Time Market Intelligence Platforms for Enterprise GTM

August 12, 2026

Best Real-Time Market Intelligence Platforms for Enterprise GTM

Quarterly market reports used to be enough. They are not anymore. Enterprise GTM teams in 2026 are operating on cycles that move faster than any deck can keep up with, and the platforms that win...

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