Briefs & Guides from HG Insights

HG Market Intelligence

January 17, 2023

HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view

Ideal Customer Technology Profile

November 7, 2022

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes

HG Cloud Dynamics

November 1, 2022

Download the Solution Brief. HG Cloud Dynamics is designed to give you a comprehensive look at how a company is consuming and spending on the cloud.

Our latest Solutions Brief reveals how this updated bidirectional Salesforce integration enables effective targeting by connecting selected company data to a Salesforce organization. Adding technology data from companies in your Salesforce database, allows you to see products used and level of spend without ever leaving the Salesforce platform.

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.

HG Insights Spend Model

August 19, 2022

A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month