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HG Insights GenAI Navigator

Our latest solution brief reveals how users can strategize early go-to-market opportunities by recognizing companies signaling AI maturity and generative AI intent to gain a competitive advantage through early targeting based on best-in- class market intelligence.

Get The Solution Brief: HG Insights GenAI Navigator A data subscription to help customers strategize early go-to-market opportunities by recognizing companies signaling AI maturity and generative AI intent. Our latest solution brief reveals how users can strategize early go-to-market opportunities by recognizing companies signaling AI maturity and generative AI intent to gain a competitive advantage […]

HG LinkedIn Connector

The HG Insights LinkedIn Connector is an integration that enables users to leverage powerful technology insights drawn from the HG dataset in LinkedIn advertising campaigns, empowering teams to boost digital engagement by concentrating hyper-targeted messages on only the most engaged audiences.

Download Our Latest Solution Brief: HG LinkedIn Connector LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights within LinkedIn Campaign Manager, empowering teams to boost engagement and conversions. Our latest Solution Brief reveals how users can increase the effectiveness of their existing Account-Based Marketing (ABM) campaigns by creating custom segments of companies […]

Ideal Customer Technology Profile

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the greatest revenue potential. While successful B2B technology companies want to back their ICPs with data, they don’t necessarily know how […]

HG Cloud Dynamics

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Download the Solution Brief. HG Cloud Dynamics is designed to give you a comprehensive look at how a company is consuming and spending on the cloud.

HG Salesforce Connector

HG Salesforce Connector Solutions Brief

Our latest Solutions Brief reveals how this updated bidirectional Salesforce integration enables effective targeting by connecting selected company data to a Salesforce organization. Adding technology data from companies in your Salesforce database, allows you to see products used and level of spend without ever leaving the Salesforce platform.

A Data-Driven Approach For ABM Marketing

A Data-Driven Approach For ABM Marketing

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively […]