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Welcome to HG Insights' Annual Product Review

THE YEAR IN FOCUS

HG Wrapped 2023:
Did You Know?

2023 has been a banner year for us at HG. As it comes to a close, we’ve taken a step back to reflect on the year. With so many new HG Insights products and projects it can be hard to keep track! So, we created this to help you continue to get the most out of your ongoing partnership with us! 

If you’re here, you are a business innovator. You understand the importance of using data to guide your decision-making. You’re also committed to using data in a way that benefits yourself, your team, and your customers. It is our mission to help you do so. Take a look at the many innovations and HG Insights products and updates we have delivered in 2023!

HG Insights Unwrapped
We thank you for your support in 2023, here’s to an amazing 2024!
Table of Contents
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Innovative New Products

Here’s a look back at all the HG Insights products we launched in 2023 to help our users on their Technology Intelligence journey.

SALESFORCE CONNECTOR

A new version of Salesforce Connector was released including new features to support integration directly with the HG Insights Platform, enabling customers to have a more enhanced experience within the Salesforce organization with real-time data to navigate rapidly changing markets. Enhancements include: Whitespace identification; advanced scoring and filtering; and linkage to our Contextual Intent and Cloud Dynamics solutions. Learn more in the Salesforce Connector Resource Center.

Learn More about Salesforce connector
LINKEDIN CONNECTOR

LinkedIn Connector allows users to create customized audience segments to boost engagement by delivering the right messages to the best-fit audiences. With just a few clicks, customers can add HG’s company-level insights and apply technology filters to audience segments within LinkedIn Campaign Manager. These insights empower customers to deliver relevant digital advertising campaigns by targeting prospects that require their product/service on the LinkedIn platform. Learn more in the LinkedIn Connector Resource Center.

learn More about LinkedIn Connector
SMALL BUSINESS DATA SET

Doubled Technology Intelligence coverage with the addition of small and midsize businesses to the HG Platform — for free! The addition of the Small Business Data Set delivers an unmatched view of small and midsize markets enabling decision-making with precision and confidence. This addition is part of our ongoing strategy to bring all offline insights into the solution to fuel new business opportunities for go-to-market teams and decision-making across all departments.

Learn More about Small Business Data set
FUNCTIONAL AREA INTELLIGENCE

Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and contract information. This new feature enables users to better understand technology adoption across teams and locations even down to the decision-maker or key influencer level. With Functional Area Intelligence in the HG Platform, HG Insights has taken an important step to unify its data insights into a centralized solution to help customers drive market and account opportunities.

Learn More about Functional Area Intelligence
GenAI NAVIGATOR

GenAI Navigator was launched in October to help customers understand a business’ AI maturity, cloud centricity, and generative AI interest. By helping customers identify businesses whose technology stack indicates they’re ready to take the leap into generative AI we enhance go-to-market outcomes, GenAI Navigator is available as an early adopter incentive to current customers through December.

Learn More about GenAI Navigator
PARTNER INTELLIGENCE

Partner Intelligence was recently launched to enable customers to accurately identify partners that have a proven track record of success. Partner data surfaces prospective partners with a high hit rate for the resale of specified products. With these key insights users can focus their resources to engage with the most valuable and profitable partner relationships.

Learn More about Partner Intelligence

HG Insights Product Enhancements To Provide Greater Insights to Customers

You spoke, we listened. Here, you’ll find the many product advancements and enhancements we implemented this year.