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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Top 10 Technographic Intelligence Tools Every GTM Team Needs

Top 10 Technographic Intelligence Tools Every GTM Team Needs

A rep who knows which technologies a prospect actually runs walks into the call with context the prospect assumes no outside vendor has. That shift, from cold outreach to relevant engagement, is what technographic data...

Image: Data-Driven Marketing Insights: 10 Ways Enriched Data Transforms Campaign Performance

Data-Driven Marketing Insights: 10 Ways Enriched Data Transforms Campaign Performance

Every B2B marketing team has a data problem they haven't fully sized yet. The campaigns that should have converted but didn't. The scoring model that keeps surfacing the wrong accounts. The forecast that missed by...

Image: How to Build a B2B Data Enrichment Strategy That Scales with AI

How to Build a B2B Data Enrichment Strategy That Scales with AI

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Enterprise Account-Based Marketing: The Complete Guide to Strategy, Execution, and Best Practices

Enterprise Account-Based Marketing: The Complete Guide to Strategy, Execution, and Best Practices

What is enterprise account-based marketing? Enterprise Account-Based Marketing (ABM) is a go-to-market strategy where sales and marketing concentrate their resources on a carefully selected group of high-value enterprise accounts. Instead of optimizing for lead volume...

Image: Market Precision as a Competitive Advantage in Crowded B2B Categories

Market Precision as a Competitive Advantage in Crowded B2B Categories

In the most competitive B2B categories, the product differences between vendors are often smaller than anyone on either side would like to admit. Features converge, pricing compresses, and the messaging starts to sound interchangeable. And...

Image: ABM Tools: The Ultimate Guide to Account-Based Marketing Platforms for 2026

ABM Tools: The Ultimate Guide to Account-Based Marketing Platforms for 2026

The ABM tools market in 2026 looks substantially different from what most teams originally put in place. Account-based marketing platforms have expanded beyond campaign coordination into full GTM intelligence systems that influence how accounts are...

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