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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: How to Build a Data-Driven Go-to-Market Plan: Lessons from Top B2B Companies

How to Build a Data-Driven Go-to-Market Plan: Lessons from Top B2B Companies

Most GTM plans look clean in strategy slides. The segments make sense, the pipeline target is clear, and the account list seems large enough to begin. Then execution starts, and your reps chase low-fit accounts,...

Image: Account Prioritization Is the Real Reason Pipeline Forecasts Keep Missing

Account Prioritization Is the Real Reason Pipeline Forecasts Keep Missing

Eighty-seven percent of enterprises missed their revenue targets in 2025, and it happened during the biggest wave of AI investment in the history of B2B sales technology. That is not a coincidence worth ignoring. Account...

Image: Top 10 B2B Market Intelligence Tools Ranked by Data Coverage and Accuracy

Top 10 B2B Market Intelligence Tools Ranked by Data Coverage and Accuracy

Vendor selection in B2B used to hinge on UI polish and a long feature list. That has shifted. The teams making the smartest decisions in 2026 are filtering tools first by data coverage and accuracy,...

Image: How to Use Technographic Data to Identify Your Best-Fit Accounts

How to Use Technographic Data to Identify Your Best-Fit Accounts

For most GTM teams, account fit starts with the familiar filters: company size, market category, annual revenue, regional coverage. You build the list, hand it to sales, and expect the pipeline to follow. Then conversion...

Image: B2B Firmographic Data Providers: How to Evaluate and Choose the Right One

B2B Firmographic Data Providers: How to Evaluate and Choose the Right One

Firmographic data sits underneath almost every GTM decision your team makes. It shapes segmentation, scoring, routing, territory planning, ABM audiences, and TAM models, so your evaluation has to go past database size. Pick the wrong...

Image: Sales and Marketing Alignment: How Shared Data Intelligence Drives GTM Success

Sales and Marketing Alignment: How Shared Data Intelligence Drives GTM Success

Your sales and marketing teams probably agree on the goal: grow pipeline, reach better accounts, move faster, and prove what's working. Then the data gets involved.Marketing sees engagement. Sales sees fit. RevOps sees reporting gaps....

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