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HG Doubles Technology Intelligence Coverage with Small Business Data Set

Addition of Small Business Data Set to the HG Platform delivers unmatched view of small and midsize markets enabling decision-making with precision and confidence

HG Insights Doubles Technology Intelligence Coverage with the Addition of Small and Midsize Businesses to Flagship Platform Without Extra Cost to Customers

The addition of the Small Business Data Set to the HG Platform delivers an unmatched view of small and midsize markets enabling decision-making with precision and confidence

SANTA BARBARA, Calif.—(BUSINESS WIRE)— HG Insights®, the global leader in Technology Intelligence, has updated its flagship Platform with the addition of the Small Business Data Set expanding users’ view of both their large enterprise and Small and Midsize business markets for comprehensive targeting strategies.

Since the launch of Platform 2.0 in July 2022, HG customers have been able to obtain actionable insights, understand their markets, and make wider organizational decisions with precision and confidence. 

Go-To-Market teams find value in the data provided by HG Insights. This expanded offering delivers a much-needed view of small and midsize markets for sales and marketing teams to bridge the gap between account strategy and execution,” said  Sangram Vajre, CEO & Founder, GTM Partners. “HG continues to provide some of the highest quality Technology Intelligence data in today’s market.”

The addition of the Small Business Data Set without extra cost for HG Platform customers is part of the company’s strategy to bring all of its offline insights into the solution to fuel new business opportunities for Go-To-Market teams and decision-making across all departments within an organization.

Key benefits of the addition of the Small Business Data Set:

  • Curated for small business coverage, selected from billions of records, to ensure small and midsize businesses are included in the HG Platform
  • Doubling the records on the HG Platform, with 780K new small and midsize business records added to the existing data set 
  • Additional coverage including data across 200+ countries, 7.4 million global product installs, and 1.1 billion intent signals with context

“We continue to expand HG Insights’ market-leading Technology Intelligence through the most recent addition of our small and midsize business data set,” said Robert Fox, CTO of HG Insights. “Building on the value provided through the HG Platform experience, we continue to expand insights for small and midsize companies and unlock value throughout these markets. I am pleased to bring this additional value to our customers as we continue to deliver Technology Intelligence that fuels customer growth.”

With the addition of the Small Business Data Set, customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams. The Small Business Data Set is available in addition to the market-leading data-driven insights already available on the HG Platform.

“This addition amplifies our coverage to the small and midsize market to give our customers more extensive technology insights.  Powered by reliable data, the expanded reach supports growth targeting for GTM teams with an enhanced opportunity set in today’s market,” said Darcy Moss, Senior Director of Product Marketing. “HG continues to bring qualified insights with verified Technology Intelligence to our customers.”

HG Insights Platform is available globally to customers, where data scientists, marketers, operations leaders, analysts, and decision-makers can tap into this intelligence to improve their operational efficiency. Learn more about the HG Insights Platform here. Follow HG Insights on LinkedIn and Twitter.

About HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

For more information, visit hginsights.com

Taylor Viens
Marketing & Digital Communications Manager
HG Insights

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