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Use Case: Converting Open-Source Users to Paid Customers

Use Case: Converting Open-Source Users to Paid Customers

Avoid wasting your sales and marketing teams’ time and effort by identifying free users who are most likely to convert to paid accounts with the click of a button

In this step-by-step video, Luke Walters, Enterprise Account Executive, shows how the HG Platform allows you to create a scoring profile to find the accounts ready to take the leap from free, open-source users and convert them to paid customers. 

 

Creating A Scoring Profile To Convert Open-Source Users to Paid Customers

This video walks you through the capabilities of one specific aspect of the HG Platform — how to create a scoring profile and apply it to accounts with the click of a button — based on tech stack, both complementary and competitor technologies, revenue, employee count, geography, or industry. Then, you’ll learn how to save that scoring profile and apply it to your accounts to target the top-scoring accounts.

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This report is powered by HG’s deep proprietary market data and Technology Intelligence.

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