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As macroeconomic uncertainty continues to rise, businesses that find ways to drive revenue efficiency are better placed to weather the storm.
Through analysis of HG Insights’ Technology Intelligence, The Rise Of AI-assisted Sales Tools market report reveals that Fortune 100 companies have started to heavily invest in AI-assisted sales tools to help streamline processes — and investment continues to grow.
HG Insights predicts a 5% growth in external IT spend over the next 12 months — a statistic that points to the importance of technology during a time of sweeping layoffs and reduced headcount. Marketing budgets have climbed to 9.5% of a company’s revenue in 2022, on average. This figure is up 20% from three years ago. Indeed, companies that invest in AI-assisted sales tools to improve their customer experience and bottom-line revenue efficiency have offset the need to lay off workers.
What You’ll Learn From This Exclusive Market Report
This exclusive market report from HG Insights reveals:
- Why AI-assisted software is changing how the Fortune 100 market and sell
- What’s behind the predicted 5% growth in external IT spend over the next 12 months
- The importance of AI-assisted sales tools during a time of sweeping layoffs and reduced headcount
- Why marketing budgets have climbed to 9.5% of a company’s revenue in 2022, on average
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About HG Insights
HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.
We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
