HG Insights acquires MadKudu >>

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Market Sizing, ICP Design and Segmentation Insights

Turn GTM strategy into pipeline growth leveraging AI-driven TAM/SAM/SOM market analysis and ICP design with account-level details to focus marketing and sales resources where opportunity is the greatest.

KNOW YOUR MARKET OPPORTUNITY

Market Sizing with AI-assisted TAM, SAM and SOM Analysis Down to Account-level Details.

Define TAM using forward-looking spend forecasts, refine SAM with industry and geographic filters, and identify SOM using deep technology installation data and firmographics – with account-level insights.

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Global Targeting
XPLORE WHERE BEST TO INVEST

Don’t Content with High-Level Market Views – Get Granular

Get a realistic estimate of the market share your business can attain in granular detail. Understand the segment, technology, competitive, and financial dynamics of markets across the globe.

SIZE UP YOUR COMPETITION

Determine Your Share and Where to Avoid and Attack Your Competition

Gain accurate market share estimates. Obtain valuable competitive insights on regions, segments as well as customer technologies and infrastructure – discover your rivel’s strongholds, soft spots, and gaps.

Prospects with highest propensity to buy
OPTIMIZE YOUR BUDGET

Optimize Budgets for Revenue Growth

Develop data-driven strategies that ensure proper resource allocation based on revenue potential. Identify the best markets, accounts, and use of funds to attain that business and maximize ROI.

DATA DRIVEN ALIGNMEN

Optimize Budgets for Revenue Growth

Precisely size the revenue potential of markets and segments with granular account firmographic, technographic, and spend details to reconcile top down and bottoms-up GTM plans and align sales and marketing execution.

Our AI-Powered Revenue Growth Intelligence Solutions

Revenue Growth Intelligence Platform

Online access to our comprehensive datasets via a web GUI that delivers in-depth market, account, and buyer-level data and insights for GTM planning and data analysis.
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Revenue Growth Intelligence Fabric

Our AI-driven data repository that generates deep firmographic, technographic, spend, buying center, competitive, and buyer intent datasets to power GTM analysis in your data warehouses and CRMs or in our platform.

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Market Analyzer
and Copilot

Our market analysis platform with an AI-assisted copilot enables strategic GTM leaders to interactively build, explore, and act on their total addressable market, ideal customer profile, competition, and whitespace with speed and confidence.

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Buyer
Intelligence

Utilize intent data solutions to identify in-market buyers, build customer-verified content, focus account targeting, and boost engagement with those most likely to convert.

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Buyer
Intent Leads

Accelerate deal cycles with high-quality, intent-driven leads that leverages actionable buyer intent data and your granular ICP.

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Voice of the Customer

“Amazing insights! I love the flexibility of the tool, which allows for identification of ideal customer profiles based upon high granularity of data attributes. HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase.”

Patrick B. | Head of Business Intelligence at AppDynamics

“HG Insights offers comprehensive data sets and analytics tools that enable our business to make informed decisions based on real-time market insights and trends. In sales, it helps our team focus on the top 100 accounts per territory. HG insights has been adopted by the marketing, sales, and GTM teams very quickly.”

Lionel L. | Commercial Account Executive, Bitrise

“HG Insights has allowed us to identify accounts, appropriate territory segments, and company hierarchies, so we can align the best resources to prospect the customer. It’s helped us be confident and objective in our sales strategy and say, ‘These are the facts.'”

Esther Friend | VP Sales Efficiency and Transformation at Five9

See how you can accelerate revenue growth — schedule your customized demo now.

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