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REVENUE GROWTH INTELLIGENCE FOR STRATEGY 

Unify Data Analysis,
Break GTM Silos, and
Coordinate Execution

Unify Data Analysis, Break GTM Silos, and Coordinate Execution

Empower data analysts and GTM leaders work off the same comprehensive datasets to uncover business opportunities, set strategies, and drive resources for scalable revenue growth. 

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Overcome Obstacles that Delay GTM Analysis, Strategic Plans and Execution

Challenge

Solution

Challenge

Contending with fragmented
data and data silos.

Solution

Conduct analysis from a unified, revenue growth intelligence data repository that integrates key 1st, 2nd, and 3rd data sources.

Challenge

Solution

Challenge

Incomplete and poor market and account data quality.

Solution

Utilize thorough, bottoms-up market datasets that incorporate deep, AI-enriched firmographic, technographic, and spend details.

Challenge

Solution

Challenge

Varied GTM analysis and plans that lack operational detail.

Solution

Standardize GTM processes provides AI-augmented market, account, and buyer insights with granular details for actionable plans.

Challenge

Solution

Challenge

Disjointed cross-functional
execution.

Solution

Use a platform that connects market opportunities to account-level details that operationalizes a broad number of GTM use cases.

Challenge

Solution

Challenge

Slow to adopt AI agentic capabilities.

Solution

Employ a GTM platform that offers predefined copilots and offers a Model Context Protocol (MCP) to streamline agentic activation.

AI-Driven Revenue Growth Intelligence
for Reliable, Actionable GTM Plans

Empower strategy and data analyst teams with comprehensive, in-depth datasets that enable high-precision analytics across GTM use cases from market sizing, ICP design and segmentation analysis, whitespace, competitive, and high-propensity account targeting to focus resources and optimize outcomes.

Simplify Market Sizing Exercises

Access bottom-up market views built from detailed, account-level insights for TAM/SAM/SOM planning. 

Modernize Creating ICPs and Segments

Define precise Ideal Customer Profiles (ICPs) and segments using deep firmographics and technology usage and spend insights.

Capture Competitors Market Share

Pinpoint untapped market gaps and customers with AI-powered analytics to drive strategic expansion and revenue streams.

Capture Competitors Market Share

Analyze rival segments and technologies to pinpoint exposures, capture market share, and target accounts to prioritize.

Data Enrichment for Analysis and Agents

Versatile integration brings comprehensive revenue growth intelligence to CRMs, CDPs, and data warehouses for analysis and AI use.

Customer Story

How HG Insights Empowers Informatica’s Sales and Marketing

In this video, Gigi Gazelle Urquico, Senior Director, Revenue Enablement, explains how HG Insights empowers Informatica with their account segmentation, prioritization, and targeting to identify sales and marketing opportunities.

“Enriching our accounts with intelligence from HG insights has been a great way to filter out what’s important and where to focus our sales team’s efforts. It also helps us choose the right partners to work with and guide the conversations we should be having to be successful.”

Gigi Gazelle Urquico | Senior Director, Revenue Enablement, Informatica

Use Cases

Account Planning and Propensity Modeling

  • Leverage comprehensive bottoms-up market data datasets and AI-assisted analysis to identify and prioritize accounts with the highest likelihood to convert and highest potential revenue.
  • Iteratively adjust Ideal Customer Profiles (ICPs) and score accounts on the fly to fortify data-driven planning by prioritizing high-value opportunities and aligning sales and marketing.

ICP Creation and Refinement

  • Generate precise AI-driven ICPs incorporating deep firmographics and technology adoption, usage, spend, and other market insights.
  • Iteratively adjust Ideal Customer Profiles (ICPs) and score accounts on the fly to fortify data-driven planning by prioritizing high-value opportunities and aligning sales and marketing.

Surface Whitespace Opportunity

  • Identify untapped accounts and market potential to drive new or expanded business within an existing customer base or by extending an existing target market.
  • By prioritizing accounts with strong buying signals from existing customers, those inside of rival accounts that have better aligned ICP and technographics, as well as those in unserved but serviceable market segments, strategy teams can work with sales and market to orchestrate objectives, outreach, and measurable results.

MDM/CRM Data Enrichment

  • Integrate your CRM/MDM with the freshest, most detailed customer and market intelligence datasets, sourced from over 20 billion 2nd and 3rd-party datapoints.
  • Enhancing account profiles with detailed buying center, technology, spend, and usage intelligence fortifies sales and marketing GTM coordination, measurement and processes, and support AI data preparation, training, and agentic processes.

Expansion and Displacement Campaigns

  • Leverage AI-driven customer, market, and competitor insights to uncover untapped segments, identify whitespace, and reveal gaps for targeted expansion and competitive takeout campaigns.
  • Drive measurable gains in market share, pipeline contribution, and deal velocity by enabling sales to open new customer segments, increase existing account wallet share, and displace rivals.

Take a Tour of the Revenue Growth Intelligence Platform

Explore GTM Use Cases

Market Sizing and Segmentation Analysis

Ideal Customer
Profile Design

Competitive Analysis
and Displacement

Whitespace Analysis
and Activation

Territory Planning
and Optimization

High-Intent
Lead Generation

Maximize ABM
Optimization

B2B Data Enrichment
for GTM Precision

Voice-of-the-Customer Generation and Activation

Our Customers Achieve Revenue Growth Results

Revenue Growth
Increase
0 %
Revenue from Target Accounts Increase
0 %
Lead-to-Opportunity Conversions Rise
0 X
Marketing Pipeline Increase
0 %
Sales Quota Achievement Improvement
0 %
Sales Participation Increase
0 %

Ready to see how HG can help you build GTM Alignment and set plans to motion?

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