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REVENUE GROWTH INTELLIGENCE FOR SALES

Prioritize Accounts,
Boost Productivity,
and Scale Pipeline

Prioritize Accounts, Boost Productivity, and Scale Pipeline

Orchestrate an AI-powered, data-driven sales strategy that empowers sales teams to prioritize the right accounts, engage with precision, and attain predictable funnel growth.

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Challenge section

Turn Account Insights into Sales Productivity, Pipeline Velocity, and Success

Establish a data-driven GTM strategy and propel sales execution by focusing resources on top segments, prospects, and key accounts—enabling teams to effectively engage, prospect and seize opportunities, build a robust pipeline, and achieve reliable, scalable revenue growth.

Smarter Selling with Deep Account Insight

AI-driven insights on technology use, maturity, spend, location, and more to enhance high-propensity account targeting.

Enable Signal-Triggered Action

Capture key signals in real-time from web, CRM, marketing, and buyer intent sources to trigger sales alerts and response.

Increased Sales Time and Proficiency

Quickly deploy CRM-synced autonomous sales agents to generate daily account research, sales briefs, and playbook guidance.

Engage the Right Accounts and Buyers

Advance sale results with smart lead scoring, dynamic contact enrichment, and personalized outreach for maximized engagement.

Capture New and Expansion Business

Identify segment and competitor gaps and existing buyer opportunities to mobilize precise displacement and expansion actions.

Customer Story

How HG Insights Empowers Informatica’s Sales and Marketing

Informatica is a software company that specializes in enterprise cloud data management and data integration.

In this video, Gigi Gazelle Urquico, Senior Director, Revenue Enablement, explains how HG Insights empowers Informatica with their account segmentation, prioritization, and targeting to identify sales and marketing opportunities.

“We created a dashboard for prospecting with HG’s data. At any given point in time, when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”

Gigi Gazelle Urquico | Senior Director, Revenue Enablement, Informatica 

Use Cases

ICP Definition and Targeting

  • Define and sharpen account targeting applying deep firmographics, tech usage, spend, and intent data. Enable sales teams to identify, pursue, and close high-value accounts that match a more granular ideal customer profile to scale growth.
  • Easily build segment-based scoring models to prioritize high-value accounts. Align sales effort and team focus to maximize conversion rates—ensuring resources are invested where deals are most likely to close, avoiding on poor-fit prospects.

In-depth Market Analysis

  • Enable actionable TAM/SAM/SOM market analysis with account-level insights to drive top-down and bottoms-up sales plans. Refine segments applying firmographic, technographic, spend and other criteria to improve opportunity sizing confidence.
  • Move from market analysis to execution by delivering high-propensity target account lists within SOM constraints, enabling more efficient sales outreach and marketing support -improving prospecting, pipeline velocity, and conversion across territories.

Territory and Account Optimization

  • Empower sales teams with fair, data-driven territories using accurate market analysis and detailed account insights. Balance workload, optimize coverage, and ensure resources focus on the highest-potential segments — fueling performance.
  • Understand each account’s makeup, tech drivers and constraints, and incumbent tools to shape high-impact account plans—prioritize plays, tailor messaging, and anticipate rivals to best equip sales teams to win accounts.

Outbound Sales Automation

  • Empower sales teams with fair, data-driven territories using accurate market analysis and detailed account insights. Balance workload, optimize coverage, and ensure resources focus on the highest-potential segments — fueling performance.
  • Understand each account’s makeup, tech drivers and constraints, and incumbent tools to shape high-impact account plans—prioritize plays, tailor messaging, and anticipate rivals to best equip sales teams to win accounts.

Whitespace and Competitor Takeout Insight

  • Uncover white space and competitive risk using rich market and account data to justify investment and change. Pinpoint expansion and displacement opportunities with confidence, ensuring sales has the business case for market moves and resource allocation.
  • Leverage AI-driven customer, market, and competitor data to deliver timely insights to ignite displacement initiatives that fortify sales with account targets, campaigns and playbooks to achieve precision displacement wins.

Take a Tour of the Revenue Growth Intelligence Platform

Our Customers Achieve Revenue Growth Results

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Revenue from Target Accounts Increase
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Lead-to-Opportunity Conversions Rise
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Marketing Pipeline Increase
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Sales Quota Achievement Improvement
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Sales Participation Increase
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Ready to See How HG can Help Scale Sales Effectiveness and Revenue Attainment?

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