Stop Targeting the Wrong Accounts. Start Generating Pipeline that Converts with HG Insights

Tired of running ABM campaigns that don’t deliver? Your challenge isn’t execution, it’s precision and timing.

From market signals to execution, HG Insights shows GTM teams where to focus, who’s ready, and when to act.

THE PROBLEM

Good ABM Campaigns Fail Because They’re Based on Spray & Pray

Without precise knowledge of in-market buyers, campaigns burn budget and miss pipeline targets. Marketing and Demand Gen leaders today are stuck with:

Unqualified
ABM Lists

Broad ABM lists where many accounts aren’t ready to buy

Inefficient
Spend

High CAC due to lack of verified buyer context and predictive prioritization

Intent Without
Identity

Misleading buyer intent signals without visibility into who is researching

Planning To Action
Disconnect

A gap between defining ICP/markets and executing timely, high-relevance plays

THE FIX

Full-Funnel Data and Insights

HG Insights unifies all your GTM data so you can target, engage, and convert with precision.

Only HG Insights Gets You from
Market Insights to Efficient Pipeline

Get everything you need to deliver campaigns that convert

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Create Precise Campaign Segments

Move beyond firmographics. Use intent, tech installs, and spend to build your ideal target lists.

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Prioritize Accounts Most 
Likely to Convert

Find accounts showing signals like cloud investment surges, vendor displacement, or category research.

Our predictive AI scoring surfaces the highest-propensity accounts right now, with clear “why now” signals.

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Engage the Right Buyers

Get contact data verified for accuracy, tied to real buyer behavior.

Sales Copilot delivers daily buyer insights, automated account briefs, talk tracks, and triggered playbooks.

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Connect Strategy to Execution

Plan, activate, and measure ABM and demand gen campaigns using revenue data intelligence.

RevOps Data Studio builds fit, engagement, and expansion models, automating the handoff from market planning to sales action.

Create Precise Campaign Segments

Move beyond firmographics. Use intent, tech installs, and spend to build your ideal target lists.

Prioritize Accounts Most 
Likely to Convert

Find accounts showing signals like cloud investment surges, vendor displacement, or category research.

Engage the Right Buyers

Get contact data verified for accuracy, tied to real buyer behavior on TrustRadius.

Connect Strategy to Execution

Plan, activate, and measure ABM and demand gen campaigns using revenue data intelligence.

Ready to fix your targeting and fill this quarter’s pipeline gap?

Finally, a GTM platform built for marketers who are done wasting time.

What You Can Do With HG Insights

Everything your campaigns need. Nothing they don’t.

Create Precise Campaign
Segments

Move beyond firmographics. Use intent, tech installs, and spend to build your ideal target lists.

Prioritize Accounts Most
Likely to Convert

Find accounts showing signals like cloud investment surges, vendor displacement, or category research.

Engage the
Right Buyers

Get contact data verified for accuracy, tied to real buyer behavior on TrustRadius.

Connect Strategy
to Execution

Plan, activate, and measure ABM and demand gen campaigns using a single intelligence layer across your stack.

Stop Targeting the Wrong Accounts. Start Generating Pipeline that Converts with HG Insights

Tired of running ABM campaigns that don’t deliver? Your challenge isn’t execution, it’s precision.

HG Insights is the only platform offering precision from market analysis to pipeline attainment.

THE PROBLEM

Good ABM Campaigns Fail Because
They’re Built on Bad Data

Without precise data at every stage of the funnel, campaigns burn budget and miss pipeline targets. Marketing and Demand Gen leaders today are stuck with:

Misaligned ABM

Broad ABM lists where many accounts aren’t actually in-market

High CAC

High customer acquisition costs due to poor buyer context

Fragmented GTM

Disconnected planning
and campaign execution

Poor intent-to-contact

Weak buyer intent signals with no actionable contacts

Why This Matters to You as a Marketer

You are responsible for delivering results that drive revenue. That means every campaign, every lead, every dollar spent needs to count.

Stop the
Spray-and-Pray

Target the 5-10% of your accounts that are actually ready to buy.

Get Granular
Buyer Insights

Understand exactly who your buyers are and what they’re researching.

Prove ROI with
Confidence

When campaigns are built on real data, your pipeline performance follows.

Align with Sales
Like Never Before

Deliver verified, in-market leads that your sales team 
will prioritize.

THE FIX

Full-Funnel Data and Insights

HG Insights unifies all your GTM data so you can target, engage, and convert with precision.

Ready to fix your targeting and
fill your pipeline gap?

Finally, a GTM platform built for marketers who are done wasting time.

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