Vijay Damojipurapu, Founder and Go-to-Market Partner at Stratyve, helps companies of all sizes optimize their go-to-market systems. Recently, he shared his perspective on the transformative impact of HG Insights’ data platform — particularly when combined with AI — on strategy, planning, and execution.
From market sizing to ICP definition
One of the biggest challenges for go-to-market leaders is turning a massive market opportunity into a focused, actionable strategy. Vijay explained how HG Insights helps solve this problem. For instance, when targeting AI-enabled solutions for financial services, the total addressable market (TAM) is enormous, but most teams have limited resources.
HG Insights enables leaders to narrow TAM into serviceable available market (SAM) and serviceable obtainable market (SOM), drilling down by company size, revenue, and geography. From there, teams can define ideal customer profiles (ICPs) and map specific personas, making it possible to prioritize the accounts that matter most.
Bringing buyer intent to marketing and sales
Beyond market sizing, Vijay highlighted the value of buyer intelligence data. This helps marketers understand which personas will benefit most from a product and shapes messaging that drives discovery meetings and pipeline growth. “It’s about enabling sales leadership and sellers with the insights they need to take the next best action,” Vijay said.
The aha moment: AI copilot makes complexity simple
Even seasoned go-to-market professionals can feel overwhelmed by the depth of HG Insights’ platform. Vijay’s “aha moment” came from seeing how AI copilots simplify complex workflows. Instead of navigating countless menus and graphs, users can ask questions in plain English and get actionable insights within minutes.
“It’s almost like having a partner at your side,” he said. “You don’t need to figure out which filters to apply or how to interpret graphs. Everything is done quickly, efficiently, and accurately.”
Pitching HG Insights to peers
Vijay’s advice for other go-to-market leaders is straightforward: start with use cases. Map the challenges your marketing and sales teams face — from annual planning to campaign execution — and see how intelligence and intent data can close the strategy-to-execution gap. By combining firmographics, technographics, and buyer insights, HG Insights empowers teams to make data-driven decisions and demonstrate return on investment (ROI) to executives and finance stakeholders.
The future: AI agents and the agentic evolution
Looking ahead, Vijay predicts the next frontier is AI agents. While AI copilots help individuals interact with the platform, agents will be able to automate complex workflows across teams. Imagine delegating an entire TAM-SAM-SOM analysis and annual planning exercise to AI agents, generating insights and plans in minutes rather than months.
“The vision is clear: AI agents will handle the heavy lifting, enabling teams to focus on decision-making and execution. Humans will no longer be the bottleneck,” Vijay says.
Bottom line
For Stratyve and its clients, the combination of HG Insights’ rich market intelligence and AI capabilities is not just about faster analysis, it’s about smarter decisions, focused campaigns, and measurable outcomes. By marrying data and AI, go-to-market teams can close the gap between strategy and execution while preparing for an AI-first future.