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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Competitive Intelligence and Analysis: A Step-by-Step Framework for B2B

Competitive Intelligence and Analysis: A Step-by-Step Framework for B2B

Competitive knowledge usually exists somewhere inside your GTM motion. It lives in call notes, win-loss feedback, Slack threads, sales objections, review sites, and the gut feel of your best reps. The problem is that scattered...

Image: ABM Campaign Playbook: Using Technographic and Market Data for Precision Targeting

ABM Campaign Playbook: Using Technographic and Market Data for Precision Targeting

Your ABM campaign playbook is only as strong as the account data behind it. Plenty of campaigns look sharp in planning, then underperform because the list was too broad, the segments were too shallow, or...

Image: Data-Driven Marketing Solutions: How B2B Leaders Activate Enriched Data

Data-Driven Marketing Solutions: How B2B Leaders Activate Enriched Data

Most B2B teams already invest in data-driven marketing solutions, but pipeline growth often stalls because enriched data remains trapped inside CRMs and data warehouses instead of being put to work. Having access to intelligence is...

Image: The Hidden Cost of Fragmented Market, Account, & Technology Data

The Hidden Cost of Fragmented Market, Account, & Technology Data

Ask any RevOps leader whether their GTM data is clean and unified, and you'll likely get a pause before the answer. Not because they don't know. Because they know exactly how fragmented it is and...

Image: Improving Contact Data Quality: Challenges, Best Practices, & Tools

Improving Contact Data Quality: Challenges, Best Practices, & Tools

Your GTM engine runs on contact data. Every routing decision, every outreach sequence, every campaign audience, and every performance report depends on the accuracy and completeness of the contacts in your systems. When that data...

Image: How to Use Firmographic Segmentation to Build a Winning B2B Strategy

How to Use Firmographic Segmentation to Build a Winning B2B Strategy

Most B2B teams have an ICP documented somewhere. Fewer have translated it into consistent targeting that sales and marketing actually execute against in the same way. That gap between a defined profile and an operational...

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