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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: AI Agent Infrastructure: The Data Foundation Every GTM Agent Needs

October 08, 2026

AI Agent Infrastructure: The Data Foundation Every GTM Agent Needs

AI agent infrastructure covers orchestration, model and runtime access, tool permissions, security, and observability, but none of that matters if the data foundation underneath is broken. Sales and RevOps teams are moving fast to deploy...

Image: AI Agent vs. AI Copilot: A GTM Leader's Guide to the Difference

October 07, 2026

AI Agent vs. AI Copilot: A GTM Leader's Guide to the Difference

Most GTM teams evaluating AI tools right now are really asking one question: is this thing going to do the work, or help me do it faster? That's the AI agent vs. AI copilot distinction...

Image: Agentic GTM Explained: How AI Agents Are Changing Go-to-Market Execution

October 05, 2026

Agentic GTM Explained: How AI Agents Are Changing Go-to-Market Execution

Agentic GTM describes a new operating model for revenue teams: AI agents that research accounts, enrich records, prioritize outreach, and trigger next steps without a human queuing up every task. Marketing, sales, and RevOps leaders...

Image: The Latest Product Updates from HG Customer Voice

October 02, 2026

The Latest Product Updates from HG Customer Voice

Two updates are live on HG Customer Voice, powered by TrustRadius this quarter. Each one removes a specific piece of friction: not knowing your incentive budget, and losing reviewers at sign-in because a work email...

Image: AI Search Visibility Tools Compared: G2 vs. TrustRadius GEO Monitoring & Optimization

September 29, 2026

AI Search Visibility Tools Compared: G2 vs. TrustRadius GEO Monitoring & Optimization

AI search visibility tools help B2B vendors see whether their product actually shows up when buyers ask ChatGPT, Claude, Perplexity, or Google's AI Overviews about their category. Two names currently dominate that conversation: G2's AI...

Image: Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)

September 24, 2026

Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)

Voice of customer solutions have become the deciding factor in how B2B buyers evaluate vendors they've never spoken to. Before a sales call happens, most buying committees have already read reviews, compared scores, and formed...

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