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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Share of Wallet Analysis: A Framework for Finding Expansion Revenue in Existing Accounts

September 04, 2026

Share of Wallet Analysis: A Framework for Finding Expansion Revenue in Existing Accounts

Share of wallet tells you how much of a customer's total category spend your company actually captures, and for most B2B revenue teams, that number is lower than the pipeline reports suggest. Growing it does...

September 03, 2026

What Is AI Visibility Monitoring? A Buyer's Guide to Tracking Your Brand in AI Search

AI visibility monitoring is how a brand tracks whether it actually shows up when buyers ask ChatGPT, Perplexity, or Google AI Overviews a question in its category. For years, that question didn't need a dashboard:...

Image: Glass-Box Scoring: The Case Against Black-Box AI in Lead Qualification

September 02, 2026

Glass-Box Scoring: The Case Against Black-Box AI in Lead Qualification

Static, assumption-based lead scoring is quietly leaking pipeline, and the instinct to fix it with black-box AI lead scoring only trades one kind of distrust for another. Growing company’s marketing teams are right to want...

Image: Account Scoring Benchmarks: What Data Actually Predicts Which Accounts Convert

September 02, 2026

Account Scoring Benchmarks: What Data Actually Predicts Which Accounts Convert

Most B2B teams run an account scoring model already, but few can say with confidence which inputs in that model are actually earning their keep. Firmographic fit, technographic signals, buyer intent, and behavioral engagement all...

Image: The Fragmentation Tax: What Your Sales Stack Is Actually Costing You

September 01, 2026

The Fragmentation Tax: What Your Sales Stack Is Actually Costing You

Your reps have never had more tools. A CRM to run the deal, a fit tool to size the account, an intent tool to time the outreach, an enrichment tool to fill in the gaps,...

Image: You Built the Scoring Foundation. Why Isn't It Pipeline Yet?

September 01, 2026

You Built the Scoring Foundation. Why Isn't It Pipeline Yet?

A trusted, explainable account score is a real milestone. It is also not the finish line. A scored list and a working list are two different things, and the gap between them is where most...

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