Latest Posts from HG Insights

HG Insights CEO Named One Of The “Top 50 Women In Business”

March 27, 2024

HG Insights CEO Elizabeth Cholawsky was recently recognized as one of the “Top 50 Women in Business” Each year, the Pacific Coast Business Times honors

Market Share Calculator

March 14, 2024

Knowing your worth as a company means more than just having a solid understanding of your discrete profitability. You also need to understand how your

NetApp Depends on HG Insights Data

March 14, 2024

How NetApp uses HG Insights’ contract, install, and spend data, account intelligence, and award-winning customer support to win their markets Video Case Study NetApp

Competitive Marketing Intelligence: A Complete Guide

March 12, 2024

What is competitive marketing intelligence? Competitive intelligence has long been used by sales and marketing teams to build the ‘big picture’ of competitors’ offerings, customer

What Is Technical Marketing?

March 10, 2024

At some point in your life, you will acquaint yourself with a “sneakerhead,” a cute term for a die-hard sneaker enthusiast. To a sneakerhead, a

What is a Growth Engine?

March 8, 2024

Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to

How to Segment & Tier Accounts for Effective ABM Programs

March 7, 2024

So you’ve got your list of target accounts. Now what? Tiering your list of dream accounts allows you to prioritize your audience based on the

HG Wrapped 2023: HG Insights Granted Its First Patent

March 7, 2024

Last year we hit an exciting milestone — HG Insights was granted its first patent! Invention identifies comparable sections of resumes and predicts which ones

Account Based Intelligence Explained

March 6, 2024

What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about