HG Insights acquires MadKudu >>

BOOK A DEMO

REVENUE GROWTH INTELLIGENCE FOR MARKETING

Focus Targeting,
Amplify Brand and,
Optimize Performance

Focus Targeting, Amplify Brand and, Optimize Performance

Gain granular market, account and buyer insights, enhanced account targeting and campaign performance, and increased lead conversion to accelerate funnel velocity.

BOOK A DEMO
WATCH VIDEO

Clear Marketing Hurdles that Hinder Conversion and Pipeline Impact

Challenge

Solution

Challenge

ICPs lack enough detail for precise, high-impact targeting.

Solution

Dynamically create detailed ICPs with advanced account data and intent signals to refine campaigns and targets.

Challenge

Solution

Challenge

Misguided focus on buyer intent data due to unclear market fit.

Solution

Prioritize targeting and prospecting with buyer signals aligned to the best fit account segments, spend and technology insights.

Challenge

Solution

Challenge

Messaging fails to engage, leads to poor conversion and pipeline.

Solution

Use active buyer intelligence and customer-verified content during the buyer journey to spur higher quality engagement.

Challenge

Solution

Challenge

ABM cost has grown but account campaign results and ROI are down.

Solution

Pinpoint higher-propensity accounts using data-driven insights and buyer intent for more effective connection and acquisition.

Challenge

Solution

Challenge

Increasing inbound workload causing burnout and lost opportunity.

Solution

Optimize team capacity with further automated lead enrichment, prioritization, nurturing, and response workflow.

Actionable Market, Account, and Buyer
Insights to Ignite Precision Funnel Growth

Actionable Market, Account, and Buyer Insights to Ignite Precision Funnel Growth

Empower marketing teams with data-driven analytics and AI-powered workflows to sharpen strategy, enhance campaign effectiveness, and drive engagement with the right buyers at the right time. Prioritize segments, accounts, and signals to maximize outcomes along the customer journey.

Precise ICPs and Segments

Qualify, segment, score, enrich, nurture, and route leads with AI-powered workflows that integrate with your martech stack.

Automate Inbound Marketing

Qualify, segment, score, enrich, nurture, and route leads with AI-powered workflows that integrate with your martech stack.

Increased ABM Performance

Enhance ABM results with account selection, scoring, and messaging using AI-derived account-level and buyer intent context.

Increase Qualified Leads

Obtain and convert intent-based leads from active buyer action signals that meet granular ICP and account criteria.

Amplify Engagement Outcomes

Leverage customer-verified reviews and buyer intelligence to up-level brand credibility, messaging, and outreach response.

CUSTOMER STORY

Commercetools
From Data Gap to
Data-Driven Success

Commercetools From Data Gap to Data-Driven Success

“Prior to having HG’s data, we had to look for accounts from different sources for every ABM campaign. Now we can pull a list of target accounts beforehand, driving efficiency and creating a larger audience for our marketing”

READ THE STORY

Use Cases

ICP Creation and Refinement

  • Generate precise AI-driven ICPs incorporating deep firmographics and technology adoption, usage, spend, and other market insights.
  • Combining detailed firmographics with tech adoption, usage, and spend data allows marketing to pinpoint best-fit accounts — improving targeting, campaign effectiveness, and higher conversions.

ABM Optimization

  • Elevate ABM performance by combining deep ICP and segment insights with strong account and buyer intent signals to enhance account engagement.
  • By aligning marketing and sales on high-fit, high-value accounts, marketing campaigns become more targeted, personalized and effective, driving faster deal cycles, better conversion, and ultimately maximizing ABM program ROI.

Intent-Based Lead Generation

  • Fortify pipeline velocity with quality leads based on granular ICP criteria and active purchase intent signals to reach buyers most likely to convert.
  • By prioritizing and engaging prospects with strong buying signals in key accounts, marketing can deliver timely, targeted outreach that accelerates connections and conversion — bringing sales the most-ready buyers at the optimal moment.

Outbound Sales Automation

  • Automatically enrich, qualify, and segment leads using real-time buyer-intent and account-level signals. AI-powered workflows streamline lead scoring, nurturing, and routing using your existing the martech stack to ensuring accurate and timely engagement.
  • Marketing achieves greater precision and capacity to deliver the right messing to engage the right prospects — increasing funnel conversion while freeing resources to focus on strategic and higher priority activities.

MDM/CRM Data Enrichment

  • Confidently focus resources on segments with the greatest revenue potential and deprioritize incompatible accounts, saving valuable time and budget.
  • Strategize tailored engagements by grouping accounts with similar needs, challenges, and adoption readiness, and knowing how and when to speak to them.

Brand Influence and Customer Reviews

  • Amplify brand awareness and preference by enabling marketing campaigns and sales outreach to utilize customer-verified review content to engage technology buyers along the customer journey — trusted reviews help drive purchase decisions.
  • By showcasing authentic customer insights, marketing can distinguish their brand and strengthen value credibility, resulting in higher engagement, better conversion rates, and improved pipeline quality.
Need new Graphic for this section

Expansion and Displacement Campaigns

  • Leverage AI-driven customer, market, and competitor insights to uncover untapped segments, identify whitespace, and reveal gaps for targeted expansion and competitive takeout campaigns.
  • Drive measurable gains in market share, pipeline contribution, and deal velocity by enabling sales to open new customer segments, increase existing account wallet share, and displace rivals.

Market Analysis Powered by our
Revenue Growth Intelligence Platform

Market Analysis Powered by our Revenue Growth Intelligence Platform

Explore GTM Use Cases

Market Sizing and Segmentation Analysis

Ideal Customer
Profile Design

Competitive Analysis
and Displacement

Whitespace Analysis
and Activation

Territory Planning
and Optimization

High-Intent
Lead Generation

Maximize ABM
Optimization

B2B Data Enrichment
for GTM Precision

Voice-of-the-Customer Generation and Activation

Our Customers Achieve Revenue Growth Results

Revenue Growth
Increase
0 %
Revenue from Target Accounts Increase
0 %
Lead-to-Opportunity Conversions Rise
0 X
Marketing Pipeline Increase
0 %
Sales Quota Achievement Improvement
0 %
Sales Participation Increase
0 %

Ready to See How HG can Help You Target Smarter and Convert with Higher Quality?

BOOK A DEMO
HG Insights Logo Blue
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.