HG Insights Launches Industry’s First Agentic Ecosystem with MadKudu Acquisition

HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem

Santa Barbara, CA — August 19, 2025 — We are excited to announce that HG Insights has acquired MadKudu and officially launched our Revenue Growth Agentic Ecosystem, ushering in a new era of AI-powered go-to-market (GTM) intelligence and activation

Transforming GTM with Strategy, Execution, and Real-Time Action

Our new ecosystem unifies market and sales intelligence with real-time, agentic activation—enabling GTM teams to use self-designed agents or HG’s out-of-the-box copilots, all powered by the deep Revenue Growth Intelligence (RGI) Fabric
and enriched with first-party data.

A Breakthrough in AI-Driven GTM

This initiative marks the industry’s first end-to-end, AI-augmented GTM platform—integrating strategy, RevOps, sales, and marketing into one composable platform designed for precision, execution, and growth.

“B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production.”
~ Rohini Kasturi, CEO, HG Insights Inc.

MadKudu: A Game-Changing Addition

MadKudu
, our strategic partner for the past four years, brings powerful agentic GTM capabilities—signal-based workflows, flexible integrations, and no-code modeling—now embedded within the HG RGI Fabric:

Flexible data integrations with Salesforce, Gong, Marketo, Outreach, and Snowflake
Composable APIs and no-code studio for agent creation, predictive modeling, and analytics
AI connectivity across Microsoft Copilot, Salesforce Agentforce, ChatGPT, and Perplexity

“We’re incredibly excited to join forces with HG Insights… When data is unified and actionable, it becomes the most powerful driver of revenue growth.”
~ Sam Levan and Francis Brero, Co-Founders of MadKudu

Copilots and Agentic Tools Now Available

Our GTM copilots are available now, empowering teams across disciplines:

Market Analyzer Copilot — for market insights, account targeting, and ICP/TAM definition
Sales Copilot — delivering daily account intelligence, buyer intent, and AI recommendations
RevOps AI-Data Studio — enabling predictive scoring, modeling, and signal-triggered workflows

Bridging the GTM Gap: From Insight to Impact

By integrating MadKudu with TrustRadius and the HG RGI Fabric , HG Insights now offers the only platform that connects strategy, execution, and real-time activation—empowering faster, more effective revenue growth (KMWorld coverage).

ABOUT HG INSIGHTS

HG Insights provides AI-powered revenue growth intelligence (RGI) solutions that deliver unified, comprehensive market, account, buyer insights, and in-market leads to enable B2B technology leaders to modernize GTM decision-making and efficiently identify, engage, and win the most promising opportunities. AI-powered analytics and co-pilots empower marketing, RevOps, sales, and strategy teams to streamline market analyses, leverage deep account and buyer intent details, and optimize campaigns and GTM execution derived from billions of market data points for over 22,000 technologies across 20 million companies worldwide. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to increase pipeline and revenue growth and ensure GTM success.

For more information, visit www.hginsights.com.