ACTIVATE AI-DRIVEN GTM INTELLIGENCE

Data Studio and
Sales Copilot

Market Analyzer and Copilot

Connect AI predictive models and intent activity insights to prioritize and engage accounts and buyers within your GTM stack.

Turn Deep Market Data and Buyer Signals into GTM Priorities and AI-Automated Action

Data Studio and Sales Copilot agent functionality enable GTM leaders to build no-code propensity models, prioritize targets and engagement, trigger signal-based playbooks, and deliver insights directly where teams work.​

Data-Driven Scoring,
No-Code Modeling

Easily craft predictive lead and account scores from first-party data in a guided, no-code modeling studio.​

Transparent
Multi-Model Scoring

Compare models side by side, see which signals drive lift, and pick the scoring method that fits each GTM play.​

Signal-Based Plays,
Not Lead Scores

Use signal-based playbooks that turn signals into actions for sellers, moving beyond static lead scores.​

Embedded Insights Where Sellers Work

Show account research, intent, and scores inside Salesforce and key tools so reps stay in flow with rich context.

Unified First-Party Data Integration

Combine CRM, marketing, and product use data with HG Fabric so models and agents gain common insights into every account and buyer.​

Embed GTM Data and Insights Directly into Your Tools and Agents with HG MCP

HG MCP (Model Context Protocol) and public API connects your GTM tools, data, and AI agents to our Revenue Growth Intelligence, transforming fragmented data into orchestrated, agentic workflows across your stack. 

  • Unify firmographic, technographic, spend, and intent data in a single fabric that feeds every copilot and agent with consistent context.​
  • Securely blend first-party CRM, product, and marketing data with HG datasets so AI decisions reflect the full buyer journey.​
  • Use composable APIs and no-code connections to pipe GTM intelligence into CRMs, MAPs, data warehouses, and workflow tools in real time.​
  • Trigger agentic workflows using GTM insights and signals that automatically update scores, segmentation, and sales plays as conditions change.​
  • Monitor performance with built-in observability, so analysts can test, tune, and govern how AI agents and models impact pipeline and revenue.​
  • Future-proof your AI stack with an open, MCP-aligned architecture that supports new copilots, agents, and enterprise AI platforms over time.​

Use Cases

Create Predictive Models

Use Data Studio to train propensity models on rich historical customer wins and losses data, then push ranked leads and accounts into CRM, MAP, and sales workflows. ​

Surface More in Your CRM

Sync models and current insights into your CRM so users see high-scoring accounts and buyers, key signals, guidance and enriches records in every view.​

Active Playbooks

Activate Sales Copilot playbooks that turn buyer signals into defined tasks, emails, and call prompts, allowing reps to consistently execute best-practice motions.​

AI Account Research

Give sellers AI-gen account briefs, compiling HG market data, customer data, buyer intent, and product usage, saving valuable meeting prep and outreach time and effort

Buyer Signal Aggregation​

Aggregate web, product, content, and review signals into a unified view of buyer readiness, ensuring GTM teams respond quickly when accounts start showing in-market intent.​

Account and Contact Intelligence

Equip SDRs, AEs, and CSMs with prioritized accounts, key contacts, and role-based insights so every touch is tailored to the right buyer, message, and moment in the journey.

AI Power Delivering Value Across Your GTM Teams

Marketing

Marketing teams build precise ICPs, target in-market accounts, and orchestrate campaigns using model scores and signals from buyer behavior and engagement data.​ Leverage always-on insight into which segments, offers, and channels are converting to align spend and actions quickly toward high-performing programs.​

RevOps

RevOps can gain predictive scoring, segmentation rules, and playbooks using with robust market and account data and buyer intent signals with existing GTM tools without requiring data scientist expertise. They can tune model performance, align territories, and standardize engagement.

Sales

Sales leaders can arm reps with Sales Copilot playbooks directly into the CRM and web browser, so every seller sees who to call, why now, and what to say.​ Teams spend less time researching and more time in high-value conversations, turning buyer intent and account insights into higher win rates and larger deals.​

Strategy

Strategy and planning teams tap the same predictive models and signals to size markets, evaluate whitespace, and prioritize segments with the highest upside.​
They connect long-range market bets with near-term execution, ensuring product, sales, and marketing decisions are grounded in real adoption, spend, and intent trends.​

Key Features

Buyer-Level Scoring

Score contacts on their individual likelihood to buy using behavioral, firmographic, technographic, and product use signals, then push rankings into CRM and sales tools.​ Sellers focus outreach on the people most likely to convert within each account, improving productivity and reducing noise from unqualified contacts.​

Account-Level​ Scoring

Model account-level propensity by combining HG market data, first-party engagement, and historic win patterns into a single, transparent score.​ Uses these scores to drive territory design, routing, and ABM targeting so GTM plans align with where revenue is most likely to land.​

Agentic AI Readiness​

Prepare your data and models for agentic workflows by exposing clean, explainable scores and signals that MCP-connected agents can safely act on.​ As you adopt more copilots and AI agents, Data Studio and Sales Copilot provide the governed intelligence layer those systems rely on.​

Sales Copilot Chrome Extension​

Give reps AI-powered research and insights wherever they prospect online, with a Chrome extension that overlays account and contact intelligence on key pages.​ They can qualify, personalize, and act in a few clicks, without switching tabs or rebuilding context across tools.​

Real-Time Buyer Intent Alerts​

Stream intent and engagement spikes into Sales Copilot so reps and marketers receive timely alerts when accounts move from cold to warm to hot.​Teams coordinate air-cover campaigns and outbound plays around these moments, improving response times and conversion at each funnel stage.​

Account and Contact Summaries​

Combine HG’s market, technographic, and buyer-intent signals with your first-party data to deliver rich summaries for each account and key contact.​ Sales, marketing, and success teams work from the same shared picture of who the buyer is, what they care about, and which motions will resonate.​

Ready to See How AI Assistance Can Empower Your Sales, Marketing and RevOps Teams.

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