Competitor displacement is one of the highest-ROI motions in today’s highly competitive B2B landscape. Companies are consolidating vendors and re-evaluating their tech stacks, creating prime opportunities to take share from competitors. Unfortunately, marketing and sales teams exert considerable effort to stitch together lists from multiple tools, upload CSVs, segment lists, and push campaigns hoping that the targets and buyer intent data will work and that the messaging will be compelling. Worse, sellers lack context on who to target, why now, and how best to act.
HG Insights offers a fully integrated, insight-to-action workflow for effective competitive analysis and displacement campaigns. An AI-powered workflow that identifies your competitors’ presence, pinpoints account displacement opportunities, and recommends when to reach-out using the most relevant content.
Using a real-world example, this case study webinar will walk-through how HG Insights agents automates the process of analyzing your competitors, generating prioritized list of accounts ripe for displacement, generating impactful sales messages, and measuring campaign effectiveness.
Topics covered:
- How to build highly targeted profiles and market segments using AI-driven technographic, firmographic, and intent signals to maximize competitive targeting.
- How to capture and use genuine product reviews to capture competitor product weaknesses and engage prospects with personalize outreach.
- How to activate agentic workflows to set up campaigns, engage target accounts, respond to intent signals, and measure takeout campaign success
