HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view of market opportunities that can be used by strategy, product, marketing, and sales organizations for greater alignment, increased efficiency, and improved ROI.
Understand your markets with insights built from a company and market-level view
HG runs your list of accounts and leads against our thousands of data points that allow our platform to identify companies with the highest propensity to buy based on various technology products and IT spend. Integrating your Salesforce organization with the HG Platform allows you to:
- Reach buyers earlier in the process to guide decision-making before a competitor is aware of their prospect’s interest
- Run targeted campaigns to dynamic audiences driven by insights about which companies will benefit most from your solution
- Equip and enable sales teams to target companies with the highest propensity to buy
Increase the overall efficiency of your revenue pipeline, from prospect to conversion with Market Intelligence from HG Insights.
Key Benefits
HG’s Market Intelligence solution provides deep insights into market trends and competitors to size your Go-To-Market opportunity with confidence. Identify and size market opportunities, and evaluate for effectiveness across different markets and industries. By customizing these insights based on your unique business criteria, you will be able to effectively plan your Go-To-Market strategy to maximize your growth outcomes.
1. Discover and Size Markets
Uncover, size, and understand markets by IT spend, technology install, firmographics and other customizable criteria to identify opportunities for growth.
2. Find Vendor Threats, Trends, and Opportunities
Analyze vendors selected for your unique business and uncover potential threats, trends, and opportunities to support your competitive intelligence positioning and strategy to improve market penetration.
3. Allocate Resources and Territories More Efficiently
Dashboard analysis provides insights so you can efficiently allocate resources to support growth strategies.
4. Identify Untapped Market Potential With Whitespace Analysis
Discover potential markets and whitespace opportunities through dashboard analysis that support growth strategies and improve insights into successful future targets.
With HG’s Market Intelligence solution, you’ll be able to discover and size market opportunities that can be used by your strategy and planning teams to improve revenue streams and ultimately increase ROI
About HG Insights
While ICtP itself isn’t novel, HG Insights’ approach to ICtP sets us apart as the best-in-class provider in the GTM data space. Our proprietary database includes tracking information from 15,000 technology products including data regarding installs and spending. Our recent acquisition of Intricately expands this visibility into the cloud. And the way we develop ICtP models using weighted scores means our customers can rely on us for insights, not just data. For these reasons, ICtP is one of the most common outputs that our customers request.
It ends up being more than just an ICtP or day-to-day tactics: HG Insights customers end up with an entire business and GTM strategy.
