HG Insights Learning Zone

In this quick primer, we’ll walk you through the basics of both ABM and account scoring and discuss how they can intersect to create better sales and marketing opportunities.

A Beginner’s Guide to ABM and Account Scoring

August 8, 2022

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to

Go-To-Market Planning: Productive Growth Vs. Growth At All Costs

July 27, 2022

Overarching strategy is the most important decision facing any business It’s always important to make good decisions—regardless of the economy—but in the current climate, with

4 Reasons Why Knowing Your TAM Is Crucial

July 13, 2022

Calculating your Total Addressable Market, or TAM, is a crucial step in the GTM journey for a multitude of reasons. While the primary purpose is

A Quick Guide To Mastering Your Total Addressable Market (TAM)

A Quick Guide To Mastering Your TAM

July 5, 2022

When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail

Finding A $161.4M Storage Opportunity In Less Than 60 Seconds

HG Use Case: Storage Opportunity

June 8, 2022

Market Intelligence: Finding A $161.4M Storage Opportunity In Less Than 60 Seconds In this step-by-step video, Scott Smyth, VP Global Sales, illustrates how HG Insights’

Identifying a $132.4M Threat Management Opportunity Within 3 Minutes

HG Use Case: $132.4M Threat Management Opportunity

June 1, 2022

Identifying a $132.4M Threat Management Opportunity Within 3 Minutes In this step-by-step video, Adrian Escobar, Senior Enterprise Account Manager, illustrates how HG’s Market Intelligence tool