HG Learning Zone

Learning resources for B2B professionals

Whether your team struggles to find the best fit accounts and close sales or you have plenty of leads but don’t know how to prioritize them, ABM might be a good solution. To optimize account scoring and build effective ABM campaigns, organizations need an intelligent technology platform that helps them deliver the right message to the right prospect at the right moment.

6 Big Benefits of ABM

August 18, 2022

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to

Analysis- $160B Cloud Services Opportunity -

HG Use Case: Cloud Services Opportunity

August 16, 2022

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients

HG Use Case: Security Software Opportunity

August 9, 2022

Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled

In this quick primer, we’ll walk you through the basics of both ABM and account scoring and discuss how they can intersect to create better sales and marketing opportunities.

A Beginner’s Guide to ABM and Account Scoring

August 8, 2022

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to

The 2022 Cloud Gaming Report

August 3, 2022

Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so

Go-To-Market Planning: Productive Growth Vs. Growth At All Costs

July 27, 2022

Overarching strategy is the most important decision facing any business It’s always important to make good decisions—regardless of the economy—but in the current climate, with

EXPERIENCE HG INSIGHTS: Accelerate Time to Value With the Power of Data-Driven Insights

Schedule a demo with one of our solutions experts to see how you can use HG Insights at your company to accelerate growth

6 Big Benefits of ABM

August 18, 2022

Account-based marketing, or ABM, is becoming more popular as marketing and sales try to bridge the gap between their teams and boost ROI. According to

HG Use Case: Cloud Services Opportunity

August 16, 2022

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients

HG Use Case: Security Software Opportunity

August 9, 2022

Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled

A Beginner’s Guide to ABM and Account Scoring

August 8, 2022

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to

The 2022 Cloud Gaming Report

August 3, 2022

Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so

Go-To-Market Planning: Productive Growth Vs. Growth At All Costs

July 27, 2022

Overarching strategy is the most important decision facing any business It’s always important to make good decisions—regardless of the economy—but in the current climate, with

HG Learning Zone

Learning resources for B2B professionals

6 Big Benefits of ABM

HG Use Case: Cloud Services Opportunity

HG Use Case: Security Software Opportunity

A Beginner’s Guide to ABM and Account Scoring

The 2022 Cloud Gaming Report

Go-To-Market Planning: Productive Growth Vs. Growth At All Costs

EXPERIENCE HG INSIGHTS: Accelerate Time to Value With the Power of Data-Driven Insights

6 Big Benefits of ABM

HG Use Case: Cloud Services Opportunity

HG Use Case: Security Software Opportunity

A Beginner’s Guide to ABM and Account Scoring

The 2022 Cloud Gaming Report

Go-To-Market Planning: Productive Growth Vs. Growth At All Costs

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