HG Insights Learning Zone

HG Salesforce Connector

October 10, 2022

Our latest Solutions Brief reveals how this updated bidirectional Salesforce integration enables effective targeting by connecting selected company data to a Salesforce organization. Adding technology data from companies in your Salesforce database, allows you to see products used and level of spend without ever leaving the Salesforce platform.

HG Use Case: Commerce Applications Opportunity

October 5, 2022

Analysis: Commerce Applications Opportunity In this step-by-step video, Stephen Hunter, Account Manager, Capital Markets Team, reveals how HG Insights’ Technology Intelligence helped one of his

HG Use Case: Threat Management Opportunity

September 28, 2022

Competitive Displacement: Threat Management Opportunity In this step-by-step video, Carissa Mills, Account Executive, demonstrates how a customer turbocharged a competitive displacement campaign in the Information

$9B Application Infrastructure Middleware Opportunity

HG Use Case: Application Infrastructure Opportunity

September 21, 2022

$9B Application Infrastructure Middleware Opportunity In this step-by-step video, Nolan Fisher, Account Manager, demonstrates how a customer used Technology Intelligence from HG Insights to uncover

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.

HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

September 13, 2022

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account Executive, reveals how a customer used HG Insights’ Technology Intelligence