HG Learning Zone

Consistent growth is what enables a company to move from a startup to a top market competitor operating on a global scale. In order to

What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about

Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other

By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’  VP of