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Unified Buyer Intelligence Is Reshaping B2B Marketing and Sales

Unified Buyer Intelligence Is Reshaping B2B Marketing and Sales

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

Coverage By Ashutosh Zutshi at MartechVibe.com

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