TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
Eighty-six percent of Gen Z professionals now use AI daily at work, according to a new report by TrustRadius. It reveals a sharp uptick in AI adoption, a shift in how B2B professionals conduct product research and new content demands for marketers trying to remain visible in a generative AI-first environment.
AI tools are no longer emerging technology — they’re daily utilities. Among all respondents using AI at work, 69% said they use it daily and 95% use it at least weekly, according to “From Buzzword to Backbone: How AI is Powering and Redefining B2B Search and Buying,” is based on a survey of the TrustRadius buyer community. Gen Z’s adoption leads all demographics, with engineers and product managers using the broadest range of tools. Finance professionals, constrained by compliance, lag behind.
Coverage by Constantine von Hoffman at Martech.org
