
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers

Gen Z is reshaping the B2B software buying process, according to TrustRadius’s 2025 Buyer Research Report. The study reveals that this generation now surpasses Boomers

Gen Z’s growing influence on the software buying landscape is the focus of a new report from TrustRadius, “From Boomers to Zoomers: Gen Z Enters

Companies have been prioritizing investments in IT in recent years to ride out increasingly challenging market conditions. Despite intensifying global economic volatility, unrest, and fluctuating

HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem Santa Barbara, CA — August 19, 2025 — We are excited to announce that HG

HG Insights Acquires MadKudu and Launches Revenue Growth Agentic Ecosystem Santa Barbara, CA — August 11, 2025 — At HG Insights, we’re proud to announce

The acquisition combines two-world class datasets, enabling companies to integrate TrustRadius’ buyer intent data, intent driven leads, and customer voice content with HG Insights’ AI-powered