Why Does Tech Intelligence Matter For B2B Brands?
HG Insights CEO, Elizabeth Cholawsky, joins the MarTech Podcast to talk about how B2B sales and marketing teams can use technology intelligence to grow their business faster.
In this episode, learn:
- Why it’s important to know what IT products your customers have installed, what they spend on those products, and what the terms of the contract are
- How companies are using technology intelligence for strategic planning and campaign execution
- Different approaches to gathering technology intelligence information
- How HG Insights got into the technology intelligence business and how we ensure our insights are comprehensive and accurate
Click here for more information about Elizabeth Cholawsky and to connect with her via social media.