Target the Right Prospects Using Contextual Intent and Functional Area Intelligence
In this step-by-step video, Liam Davenport, enterprise sales manager, demonstrates how Contextual Intent and Functional Area Intelligence from HG Insights shorten buying cycles and improve conversion rates.
Contextual Intent is for companies looking to leverage the power of customer buying patterns. These insights are crucial to set yourself apart in an increasingly digital marketplace where buyers are empowered to research and learn early in the buying process.
Functional Area Intelligence predicts where detected technologies are used on both a departmental and location-specific level within an organization. This solution provides customers with detailed, data-driven intelligence to support sales and marketing teams in their quest for greater efficiency.
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