In this Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business.

In the session, HG Insights and Jessiah Straw, an associate at TCV, covered the following topics:

• What is propensity modeling
• Key benefits and why it’s important to growing your business
• Best criteria for developing a successful propensity model
• Building an automated process for continuously prioritizing your best fit accounts
• Creating more profitable and balanced sales territories
• Fine-tuning your outreach for better results and aligning your Sales and Marketing teams