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For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. Get at-a-glance insights into you market including global spend projections, where buyers are located, and the biggest opportunities in 2024.
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Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior.
Google Cloud reached $33.1 billion in revenue in 2023, gaining ground in the “Cloud Wars” with Amazon and Microsoft. Discover insights into the types of businesses deploying GCP, the rate of adoption, how much businesses are spending, and more in our latest report.
As more businesses migrate to the cloud, Microsoft Azure is locked in a heated competition with Amazon Web Services (AWS) and Google Cloud Platform (GCP) to capture market share. HG Insights collects data on nearly 350,000 businesses using Azure cloud computing solutions. In 2023, Microsoft’s Intelligent Cloud revenue grew to $96.2 billion — a 17.7% year-over-year increase from 2022. We wanted to provide an overview and share some insights into how this revenue is generated.
In this report, we provide a detailed overview of the Amazon Web Services (AWS) buyer landscape. HG Insights collects data on the 2.38 million businesses using AWS cloud computing solutions. In 2022, AWS hit $80.1 billion in revenue — a 29% increase from 2021. We wanted to take a deeper dive into the entire digital ecosystem of the market’s biggest cloud provider to see how this revenue is generated.
HG Insights has identified 2.5 million SMB and Mid-Market businesses buying software, fueling $780.5 billion in revenue in 2024. Discover insights into the SMB software market size, spend across key industries, and the top vendors and products. Read our latest market report today.
Download our latest market report now! HG has identified over 1.5 million businesses spending $3.7 trillion on IT software, services, communications, and hardware in 2023.
HG Insights recently released its latest report on the 2023 Infrastructure as a Service (IaaS) market and revealed significant insights into a highly competitive industry. The report, gleaned from proprietary data on over 7 million cloud buyers worldwide and the 67.6 million cloud applications currently deployed, was conducted by HG Insights’ Global Sensor Network.
As enterprises of all sizes try to secure their users, applications, and data across cloud resources, worldwide cloud spend has increased to 68% of total external IT spend. And as more businesses migrate to the cloud, multiple security companies are vying to become the first comprehensive cloud-native application protection platform or CNAPP.
The Google Cloud Platform Ecosystem market report examines how GCP’s market share has nearly doubled in the last five years.
The Rise of AI-assisted Sales Tools market report examines how market conditions are driving investment in revenue efficiency software.
In the hotly-contested cloud market, Microsoft Azure, Amazon AWS, and Google Cloud Platform each have a large share of the market. The “Cloud Wars” continue
Regardless of industry, geography, or market, businesses must be able to observe the cost, performance, and efficacy of every one of their software applications. The
Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
