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When it comes to IT, one of the stickiest and most established categories is Enterprise Resource Planning (ERP). According to our data, spending on ERP systems is on track to hit $148 billion in 2025 — a 4% increase from 2024. Get the ERP market forecast, including spend by region, leading vendors, and the trends impacting the market in our latest report!
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Maximize the effectiveness and efficiency of your marketing spend by customizing campaigns with the insights available through our data.
Segment your campaign audiences by unique IT spend and installed technology profiles allowing you to boost engagement and conversion rates.
Technology intelligence enables marketing teams to develop and deliver highly relevant campaigns with messaging customized to a prospects strategic initiatives, existing solutions, and pain points.
Build alignment between sales and marketing by generating and converting leads that have the highest propensity to buy based on the technologies they currently use. Quickly identify the best fit products and messaging that is most likely to resonate and generate revenue.
Utilizing data-driven targeting and messaging enables companies to produce more predictable outcomes and a higher ROI from their marketing campaigns and initiatives.
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