A marketing strategy pulls together market research and a company’s list of goals and objectives into an organized execution plan, usually in an effort to promote a product or service.
What do we mean by this?
The huddle during a game.
Our SaaS solutions help companies prioritize during changing markets
Achieve efficient growth by uncovering the answers you need
Dig in with HG’s Market Reports to get next level insights on industry topics
When it comes to IT, one of the stickiest and most established categories is Enterprise Resource Planning (ERP). According to our data, spending on ERP systems is on track to hit $148 billion in 2025 — a 4% increase from 2024. Get the ERP market forecast, including spend by region, leading vendors, and the trends impacting the market in our latest report!
Read the Latest News, Reports, and Reviews from HG Insights
Learning Resources For B2B Professionals
Goals, Benefits, and Direction Of HG Products
Another Chance To View HG’s Popular Webinars and Master Classes
Definitions of the Most Important Terminology in Account-Based Marketing
Read the Latest Market Reports and Industry Insights From HG
Step-By-Step Videos Demonstrating The Power Of Technology Intelligence
Why HG Is Trusted By Global Technology Vendors
Use These Calculators To Quantify The Value Of Data-Driven Insights
See why customers prefer
HG Insights over 6sense
A marketing strategy pulls together market research and a company’s list of goals and objectives into an organized execution plan, usually in an effort to promote a product or service.
What do we mean by this?
The huddle during a game.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.