HG Use Case: Security Software Opportunity
Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled one of his clients to uncover a $33.2M security software opportunity in the vulnerability management space within EMEA. Experience HG Insights Accelerate your customers time to value with HG Insights’ […]
A Beginner’s Guide to ABM and Account Scoring
Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account […]
The 2022 Cloud Gaming Report
Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Just as streaming services revolutionized the way we watch television, cloud gaming is changing how we […]
Go-To-Market Planning: Productive Growth Vs. Growth At All Costs
Overarching strategy is the most important decision facing any business It’s always important to make good decisions—regardless of the economy—but in the current climate, with cuts to both headcounts and budgets, you need to optimize your Go-To-Market motions to be as pragmatic and efficient as possible. It’s time to focus your resources on activities with […]
HG Insights Launches Platform 2.0
Improved Platform performance provides Go-To-Market teams with actionable insights for everything from strategic planning to campaign execution SANTA BARBARA, Calif. — HG Insights, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and […]
4 Reasons Why Knowing Your TAM Is Crucial
Calculating your Total Addressable Market, or TAM, is a crucial step in the GTM journey for a multitude of reasons. While the primary purpose is to understand your revenue opportunity, there are a host of other benefits that can impact your business long-term. In this article, we’ll quickly review the basics of TAM, then discuss […]