A Quick Guide To Mastering Your TAM
When you’re building a Go-To-Market (GTM) strategy, the only way to properly identify your Ideal Customer Profile (ICP) and increase revenue opportunities is to nail down the total market demand for your product or service. What you need is a data-driven way to confidently make business decisions – choices that may have an impact for […]
Podcast: Using Historical Data For Better Marketing
Using Historical Data For Better Marketing HG Insights’ EVP, Marketing Ed Locher was recently featured on The Corporate Data Show, a podcast dedicated to helping business executives manage their marketing data needs and designed to help you think about managing your corporate data needs at the highest level. The Corporate Data Show features interviews […]
HG United: Coming Together
This May, HG Insights came together. Teams from around the world finally met during our first in-person company event for two years. For HGers, it was a long overdue, warmly welcomed opportunity to reconnect. Across three days the entire company met in HG’s headquarters of Santa Barbara for exciting news, activities, and inspiration… and a […]
Finalist: Dick Reed Awards
HG Insights is pleased to announce our inclusion as a finalist for the Best Regional Partner (EMEA) at the 2022 Dick Reed Awards. In just the third year of this major agency award, HG Insights earned its second consecutive nomination for excellence in innovation, collaboration, and beyond. According to the judges of the prestigious award, […]
Podcast: Scaling Back to Scale Up
Scaling Back to Scale Up HG Insights CEO Elizabeth Cholawsky was recently featured on the Impact Multiplier podcast, on which “interesting and inspiring CEOs reflect on what got them the top job, what they’ve learned in the role, and what lies ahead.” This episode touches on the themes of processes vs. politics, acquiring a company […]
HG Use Case: Storage Opportunity
Market Intelligence: Finding A $161.4M Storage Opportunity In Less Than 60 Seconds In this step-by-step video, Scott Smyth, VP Global Sales, illustrates how HG Insights’ unique Market Intelligence tool helped one of his clients identify a $161.4M storage opportunity.