Account Based Intelligence Explained
What is Account Based Intelligence? Account based intelligence (ABI) is data that measures a prospect’s behavior and activity in the market and provides context about propensity to buy in real-time. Overview: Account Based Marketing Intelligence Many B2B sales and marketing teams inside large technology companies have too many leads. To find leads that match their […]
How to Build a Target Account List For Your Go-to-Market
Marketing teams often create highly detailed buyer personas, including their title/level of seniority, goals, challenges, purchase triggers, objections, background, behaviors, and a host of other details. In case you missed them, be sure to check out additional posts to learn about an Ideal Customer Profile (ICP) and Total Addressable Market (TAM). What is a Target Account? A […]
Enterprise Marketing: What, When, How, and Why
By Matt Hogan What is enterprise marketing, exactly? This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of Growth. Honestly, it wasn’t an easy one to answer. As someone working at a company that sells and markets to enterprise-level clients quite often, I considered a knowledge of enterprise […]
5 ABM Platforms to Drive Your Strategy in 2024
Account-Based Marketing (ABM) platforms continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of decision makers — people at high-value accounts who can pull the trigger on your (probably expensive) product — but decision makers are hard to reach. That’s where ABM platforms […]
