Marketing Teams

Maximize your marketing rOI

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target your ideal accounts

Help Marketing Teams Increase Inbound Leads and Generate Pipeline

With customizable market views, peer into prospective companies and see what IT products they’re purchasing, how they’re using it, and for how long.

  • Identify companies that match your Ideal Customer Profile
  • Improve account-based programs by enabling more precise segmentation
  • Target the right accounts with relevant messages for better engagement and increased campaign conversions
HG Announces
HG Insights Solutions ABM Scoring
account scoring

Help Marketing Teams Increase Inbound Leads and Generate Pipeline

Align your sales and marketing campaigns with account scoring based on technology and software spend and design the best way to engage with them

avoid wasting valuable marketing & sales resources

Prioritize Accounts Based on Defined Need

Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.

Prospects with highest propensity to buy
Market Segmentation
maintain consistency in engagement

Improve Targeting And Segmentation Models

Prioritize accounts based on market scoring to improve marketing efficiency. Maintain consistency in engagement through a shared understanding of why targets were selected and how to convert them.

drive alignment and efficiency

Develop Customized Messaging For Every Account

Identify your competitors’ installed base and find displacement potential. Seek out potential partners by finding complementary solutions that are prevalent across global markets.

Strategy from HG Insights

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