Ideal Customer Profile

Analyze technology stacks to find prospects with granular precision

identify & prioritize your best accounts

Break down your prospects technology footprint to find your ICP

Ideal Customer Profile (ICP) is a granular measurement of your best prospects. ICP lays the foundation for your Go-To-Market by identifying and prioritizing your best accounts.

focus on account with greatest revenue potential

Target Prospects Most Likely To Buy

Focus on the accounts that have the highest propensity to buy and greatest revenue potential for your company. Avoid wasting valuable marketing and sales resources on accounts without adequate budgets or incompatible technology stacks.

analyze your icp's technology stack

Find The Best Fit

Does your ideal customer have a multi-cloud strategy, ABM program, or use outdated hardware? Dig into deep insights on how a company operates by seeing what technologies they use.

optimize ICP messaging

Drive Sales Productivity

Technology intelligence not only helps you prioritize the accounts and leads with the highest propensity to buy, it also provides key insights into the messages and approaches that will yield best results.

achiEve higher roi from campaigns

Accelerate Predictable Results

Utilizing data-driven targeting and messaging enables companies to produce more predictable outcomes and a higher ROI from their campaigns and initiatives.

Flexible Integrated Solutions

Make Technology Intelligence Your Strategic Advantage

Solutions

HG Platform

Real-Time Data to Navigate Rapidly Changing Markets

Market Intelligence

Access best-in-class data on your market landscape to size opportunities, track competitors, target accounts & win deals.

Cloud Dynamics

Unbeatable cloud product adoption and spend intelligence

Data Subscriptions

HG Universe

Simple Answers To Complex Questions So You Can Cut Through The Noise And Scale With Velocity

Integrations

HubSpot Connector

Enrich Your HubSpot With The Right Insights For Your Go-To-Market Teams

LinkedIn Connector

Increase Engagement and Conversions Usiing Targeted Technologies

Salesforce Connector

See your prospects tech-stack and reach with targeted messaging

Trusted by Global Business Innovators

What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.