Deliver Marketing Campaigns that Accelerate Growth

Technology intelligence enables marketing teams to build more effective campaigns through advanced targeting and specific messaging.
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Hyper-target Your Campaigns

Segment your campaign audiences by unique IT spend and installed technology profiles allowing you to boost engagement and conversion rates.

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Convert More Leads

Technology intelligence enables marketing teams to develop and deliver highly relevant campaigns with messaging customized to a prospects strategic initiatives, existing solutions, and pain points.

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Improve Marketing Alignment

Build alignment between sales and marketing by generating and converting leads that have the highest propensity to buy based on the technologies they currently use. Quickly identify the best fit products and messaging that is most likely to resonate and generate revenue.

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Achieve Predictable Results

Utilizing data-driven targeting and messaging enables companies to produce more predictable outcomes and a higher ROI from their marketing campaigns and initiatives.

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Flexible Solutions

Make Technology Intelligence Your Strategic Advantage

HG Insights Platform

The most advanced technology intelligence platform.

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HG Audience

Hyper-targeted B2B audience segments for digital campaigns.

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HG for Marketo

Segment and score leads based on installed technologies.

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