The Four Pillars of
a Go To Market Plan
(with Examples)

Learn the four components of a go to market plan with examples. Know which markets to enter and accounts to prioritize using this go to market planning strategy

Each year, when the go-to-market planning cycle begins, the crucial question leaders must answer is — where should we place the bets? Do we double down on the virtualization market or focus on expanding into cybersecurity? Which markets should we enter and where should we allocate sales? Even though go-to-market (GTM) strategy isn’t a betting […]

HubSpot Connector
Solution Brief

Get the HubSpot Connector Solution Brief Bring relevant and timely insights into your HubSpot CRM HubSpot is one of the leading CRM platforms for marketing, sales, and customer service teams of all sizes. The HG Insights Platform has robust coverage on over 4 million companies and 20,000+ installed technologies. By integrating this dataset into a […]

HG Gamers Fundraising for Children

HG Insights is proud to give back.

Last week, ten HGers set off on an admirable goal — fundraising for sick children on behalf of Extra Life. In support of the Children’s Miracle Network Hospitals, the Extra Life Gaming Marathon was 24 consecutive hours of gaming to help raise money for local member hospitals to fund critical life-saving treatments and healthcare services, […]

A Day In The Life: Account Executive

A Day In The Life- Account Executive

Why HG Is Right For Me: Ziad Amira My name is Ziad Amira and I’m a strategic account executive at HG Insights. It has been a long journey for me to get hired at HG Insights—both geographically and professionally. My story spans three continents, two languages, and one plane ticket that I couldn’t afford. Growing […]

The Importance of Technology Intelligence in Mergers and Acquisitions

Technology Intelligence

With all the news of monopolies and consolidations in tech, it’s a great time to look at the role mergers and acquisitions play in the industry. In 2021, business spent $5.2 trillion on acquisitions. But we’re seeing that number contract. Global M&A volumes and values declined during the first half of 2023 (H1’23) by 9% and […]

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