Experience: Vision 2022 Event On Demand
HG Insights hosted its inaugural customer event, HG Vision, on October 26th and 27th. Over 50 customers traveled to sunny Santa Barbara for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for Go-To-Market (GTM) motions. Experience HG Vision On Demand HG Insights […]
HG Use Case: Functional Area Intelligence
Prioritize Your Outreach With Functional Area Intelligence In this step-by-step video, Liam Davenport, manager, UK sales, demonstrates how Functional Area Intelligence™ from HG Insights, helps sales and marketing teams to instantly understand where detected technologies are used on both a departmental and location-specific level within an organization. Our customers use HG’s Functional Area Intelligence™ as […]
Podcast: Key Elements To Successfully Transition From Startup To Scaleup
HG Insights’ EVP, Marketing Ed Locher was recently featured on The Empathetic Marketer, a podcast shining the light on marketing leaders, as they discuss the latest industry trends and share key insights and learnings.
Product Innovation in a Data-Driven World
With an economic downturn hitting tech, it’s more important than ever to innovate faster than the competition. Product teams may find themselves asking which markets are the most lucrative, and which accounts to prioritize within those target markets. By replicating competitor features and capabilities, product teams can feel confident they are prepared for a successful […]
HG Insights Runs Santa Barbara: 5k & Half Marathon
Last weekend, HG took to the streets to run either 5K or 13.1 miles together! The Santa Barbara Half Marathon brought over 2,000 runners, from all over the world, to the sunny beach-side community. The race is sponsored to support youth running programs by providing access to the sport, proper gear to participate and training […]
Ideal Customer Technology Profile
Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the greatest revenue potential. While successful B2B technology companies want to back their ICPs with data, they don’t necessarily know how […]