The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence.
This expansion of the HG Platform comes with no additional cost to customers — users are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams.
“We continue to expand HG Insights’ market-leading Technology Intelligence through the most recent addition of our small and midsize business data set,” said Robert Fox, CTO of HG Insights. “Building on the value provided through the HG Platform experience, we continue to expand insights for small and midsize companies and unlock value throughout these markets. I am pleased to bring this additional value to our customers as we continue to deliver Technology Intelligence that fuels customer growth.”
Even More Customer Value
This update of the HG Platform delivers unmatched small and midsize business coverage with insights selected from billions of records. HG Platform users can now take advantage of:
- Double the records on the HG Platform, with 780K new small and midsize business records added to the existing data set
- Additional coverage including data across 200+ countries, 7.4 million global product installs, and 1.1 billion intent signals with context
- Quality data-driven insights, without the noise, so customers can plan sales strategies into their small and midsize business markets
With this carefully scoped Small Business Data Set, customers selling into small and midsize business markets can now leverage the power of the HG Platform to uncover new business opportunities and better enable their Go-To-Market teams.
The Small Business Data Set is part of HG’s strategy to bring all of its offline insights into the solution to fuel new business opportunities and decision-making across all departments within any organization.
The HG Difference – Analyst View!
With other providers, deriving small business market insights requires customers to take on significant data processing on complex data deliveries. With HG Insights the small business data is processed, cleansed, and immediately ready — so customers can plan sales strategies into their small business markets.
- Data-based Strategy: Devise a data-based strategy to sell into small business markets.
- Uncover New Market Opportunities: Find new small business market opportunities and optimize potential revenue streams
Industry analysts have already taken note of this novel offering:
“Go-To-Market teams find value in the data provided by HG Insights. This expanded offering delivers a much-needed view of small and midsize markets for sales and marketing teams to bridge the gap between account strategy and execution,” said Sangram Vajre, CEO & Founder, GTM Partners. “HG continues to provide some of the highest quality Technology Intelligence data in today’s market.”
Learn More: 90-Second Video and Fact Sheet
Learn more about this latest update by watching a 90-second video of the Small Business Data Set used within the HG Platform. There’s also a downloadable Fact Sheet with key facts and stats highlighting how this additional benefit delivers a better understanding of the small and midsize business market.
