HG Insights Learning Zone

LinkedIn Connector Integration For More Precise Targeting

April 27, 2023

Data-Driven Marketing Turbocharged With HG Insights LinkedIn Connector Integration For More Precise Targeting LinkedIn Connector enables users to leverage powerful Technology Intelligence from HG Insights

HG Use Case: Identify Your ICP With Account Segmentation

April 25, 2023

In this step-by-step video, Alyssa Barker, Associate Product Manager, reveals how a client used HG’s Account Segmentation tool to identify precise Ideal Customer Profile (ICP).

ROI Analysis: Customer Validation of HG Insights

March 28, 2023

Download ROI Analysis of HG Insights! After reviewing feedback from hundreds of users, analyst firm GTM Partners have validated HG Insights’ primary value propositions with

How much a company is likely to spend on IT and underlying categories is a particularly valuable source of intelligence. This quantity, known as IT spend, has widespread applications for planning, optimizing, and perfecting your Go-To-Market motion.

Solution Break-Down: Account-Level IT Spending

March 27, 2023

Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much

$200M Business Intelligence and Analytics Tools Opportunity

HG Use Case: Business Intelligence & Analytics Opportunity

March 14, 2023

$200M Business Intelligence and Analytics Tools Opportunity! In this step-by-step video, Kevin Scott, Enterprise Account Director, reveals how one of his customers leveraged the power

Beyond Technographics: Why You Need Technology Intelligence

March 14, 2023

HG’s data-driven insights enable sellers to grow and accelerate revenues by targeting and intelligently engaging accounts with the highest propensity to buy. Our “Technology Intelligence”