Sales Planning Means Sales Success
When it comes to sales planning, leaders traditionally go with their gut instead of using data to make efficient, equitable decisions. These sales planning decisions are usually based on previous years’ results. They look backward. Without planning that looks forward—using data-driven insights into accounts with the highest propensity to buy—you’re wasting time and money on […]
3 Ways Your Serviceable Obtainable Market Leads to Go-To-Market Success
Everyone is searching for a fail-safe business plan—especially for their Go-To-Market (GTM). So, when a company asks us to advise on their GTM strategy, what they’re really asking for is a data-driven way to make the right decisions for their business, confidently.
Podcast: Talking Leadership
Talking Leadership The latest Let’s TAWK Leadership podcast features Elizabeth Cholawsky, CEO of HG Insights, the world-leading data, and application company. Elizabeth describes how focus, momentum, and consistent communication have helped her successfully lead organizations through change. Learn the importance of speaking truth to power and find out what she means by “the art is […]
Equinix Uses IT Tech and Spend Intelligence to Achieve Aggressive Sales Growth
Equinix is the world’s digital infrastructure company. They interconnect industry-leading organizations in finance, manufacturing, mobility, transportation, government, healthcare, and education across a cloud-first world. Challenge Equinix needed to aggressively grow its business by focusing on 15,000 target accounts that would benefit from its globally interconnected platform. They had a strong value proposition but needed critical […]
Podcast: Entrepreneurship
Join the Business Edge podcast to hear from Tracy York, co-founder and vice president of customer success for HG Insights, a company providing data-driven sales and marketing strategies. And this isn’t Tracy’s first jump into the startup world – his previous venture, NOZA, was acquired by Blackbaud in 2010. If you’re interested in following these […]
Podcast: Bringing Perspective And Conviction To Data
Bringing Perspective And Conviction To Data In our universe, there are 200 billion trillion stars. That number is unfathomable to the human brain. The 200 part is something for the mind to try to hold onto, but a billion trillion… no way… we can’t do it. For atoms in the observable universe, the number is […]